- Everyone Sells: Sales Training for Non-Sales People

When: Thu February 07, 2013 6:00 pm


Location: Campus, 500 Harrison Ave, Boston, MA 02118


Everyone Sells: Sales Training for Non-Sales People 

Instructor: Clive Whittaker 

Whether or not you know it, you are always selling. Even if you're not in a sales role at your company, you're continually selling yourself, your organization, and yes, occassionally your products or services. For individuals that aren't naturally born salespeople, you can be taught how to sell yourself or your idea without sounding (or feeling) like a pushy salesperson.

This interactive class will give you the skills you need be more effective at and comfortable with sales. Through a series of exercises, you'll be challenged to think about the reasons that people buy from you, common objections that customers have and strategies you can use to lead your customers instead of push them. You'll be encouraged to break away from typical sales methodolies and develop your own personal sales technique that a) feels comfortable to you and b) can be adapted to nearly any situation.  

You'll Learn

  • How to develop the confidence to ask anyone (yes, anyone!) to do business with you.
  • How to position your products based on your customer's needs and how to overcome common objections before your customer raises them. 
  • How to sell yourself to get the job that you truly deserve or to receive a promotion. 
  • How to sell to any individual in an organization (from receptionist to C-suite executive). 

About the Instructor

Clive Whittaker is a Sales Manager specializing in emerging technologies and process flow for Par 4 Technology group. With more than 24 years of sales experience, he has conducted sales trainings, mentored new salespeople and spent five years as a volunteer Teacher in Florida prisons teaching immates about the importance of attitude in the workplace.

Clive has developed new markets for emerging technologies for three startups and currently serves on the advisory board of two startups. He has a keen interest in helping entrepreneurs better represent their products and improve their sales.

Clive's top 3 rules of selling:

(1) There is no such thing as a natural salesperson; it's a learned profession.

(2) Everybody sells.

(3) Nothing happens until it's sold.