Intelligent.ly - Essential Techniques for Measuring Your Content

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When: Mon January 14, 2013 6:00 pm

Organization: Intelligent.ly

Location: Intelligent.ly Campus, 500 Harrison Ave, Boston, MA 02118

Website: http://www.intelligent.ly/learn

Essential Techniques for Measuring Your Content

Instructor: Christine Perfetti 

How can you be confident that your content pages are understandable? How do you assess if the content is appropriate for your audience? How do you ensure you’ve written content that effectively communicates the essential information? In this presentation, Christine Perfetti will share several powerful techniques for measuring your content, including: 

  • 5 Second Tests: A popular low-tech technique to collect quick feedback on whether your content pages communicate clearly to readers.
  • Comprehension Surveys: A simple user research method to assess whether users understand your complex content.
  • Inherent-Value Tests: A two-phase test that explores whether your content communicates the intended value to readers.

About the Instructor

Christine Perfetti is the Director of User Experience at Carbonite. She leads a talented team of designers and researchers responsible for creating useful, usable, and delightful products for Carbonite's customers. For more than a decade, she has taught hundreds of teams and consulted withdozens of clients on content strategy and user experience techniques.

With her extensive knowledge of human factors and user research techniques, Christine has been a top-rated presenter at Confab, Webstock New Zealand, the UI Conference, the Internet Marketing Conference, CHI, and the Usability Professionals' Association Conference. Christine has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.