- Customer Segmentation: It's Not Just For Marketers!

When: Wed December 05, 2012 6:00 pm


Location: Campus, 500 Harrison Ave, Boston, MA 02118



You saw an opportunity in the marketplace and have spent months building a product to address it. Whether your “product” is a consumer good, technology, service or website, it’s easy to lose sight of your customers in those early days, even after launching the business. 

This workshop will help you to see which customers you’ve actually attracted, which ones you’re missing and how to connect with your most important segments through your messaging and product offering.  Best of all, you’re sure to find new business opportunities in the mix, too.

In this course, you’ll learn how to segment your customer base and use those insights to shape your brand messaging, prioritize your product roadmap and identify new revenue streams.

 You'll Learn:

1. How to identify segments in your customer base using everything from transaction data to interviews

2. How to prioritize these targets based on your company’s goals and market conditions

3. How to create personas that will enable your team to get into your customers’ heads (and playlists)

4. How to leverage these personas to shape your marketing tactics and product features