Intelligently - Content 101: How to Create Content People Actually Care About

When: Tue December 03, 2013 6:00 pm


Location: Communispace Offices, 290 Congress St, Boston, MA 02210


Content 101: How to Create Content People Actually Care About

Instructor: Jay Acunzo

The single hardest thing about creating great content is nailing the concept -- finding the right content strategy at the beginning will simplify your process and amplify your results.

It's not enough to just have one great idea (or a string of them).  One-off “ah ha!” moments can’t be relied on to grow your business day after day.  Your content concept needs to be one that you can execute systematically and scale as you grow.

In this class, Jay Acunzo of HubSpot will "demystify content."  Learn how to hone in on the right content strategy for your company.  (Spoiler alert: it needs to be all about people.) Through workshops and examples, you'll practice blending the art and science of content-creation to make your publishing process easy, simple, and effective. 

You'll learn the fundamentals:

  • Fool-proof tactics to help you face the sometimes vague and overwhelming challenge of "creating content."
  • How to know what resonates with your audience and create content to match.
  • Brainstorming tips and ideas for business blogging. (hands-on workshop)
  • A structured approach that anyone can use to generate a massive pipeline of content (you don't need to be “a creative").

This class is for all digital marketers and startuppers interested in learning more about marketing

290 Congress Street, Boston 02210 - take the elevator to the 7th Floor

You will be asked to show a photo ID on arrival.

About the Instructor: Jay Acunzo is the head of content production & strategy at HubSpot. He’s a former Googler and co-founder of Boston Content, a community of 300 local content producers and marketers. Some say he’s sarcastic. Others say that’s accurate.

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