- Building a Social Business

When: Wed January 16, 2013 6:00 pm


Location: Campus, 500 Harrison Ave, Boston, MA 02118


Building a Social Business

Leveraging social technologies to drive business value.

Instructor: David Meiselman

Does your company have Twitter and Facebook accounts, but you don't have defined objectives for what you want to achieve with them? Do you have an internal social collaboration platform like Socialtext, Yammer, or Jive, but everyone still shares everything via email? Or worse yet, do your employees spend 20% of their time searching for information that others in the company already know?

Getting the most value from using social technologies, externally or internally, takes planning and the execution of a deliberate strategy aligned with the unique business needs. Whether you run a startup or work at a Fortune 500 company, this course will provide tips and techniques to help deliver the value that social technologies can bring to any organization.

You'll Learn:

  • How to ensure your social media approaches are delivering the right business value for your company.
  • How to build and nurture external communities for marketing, sales, or service purposes.
  • How to go beyond corporate social accounts to coordinate employees for more distributed social engagement.
  • How to encourage adoption of internal social communities and get the most out of knowledge sharing within your organization.

About the Instructor

David Meiselman is VP of Digital Marketing at Actifio. Prior to Actifio, David was Director of Digital Strategy for Hanover Insurance, a $5 billion insurance carrier, where he drove web content, social media, and internal collaboration strategies.

After receiving his Master's in International Economics from Johns Hopkins University, David began his career with Merrill Lynch before moving into tech marketing with early stage growth companies. He has marketed products from workflow software to foreign language courses. In addition to explaining complex systems in everyday English (messaging), figuring out what the data is telling us (analysis), building communities of interest (social engagement), and using those things to grow revenues (sales), he makes a mean risotto and has coached over 400 youth soccer games.