- Breaking Out: How to Build Influence in a World of Competing Ideas

When: Wed January 30, 2013 6:00 pm


Location: Campus, 500 Harrison Ave, Boston, MA 02118


Breaking Out: How to Build Influence in a World of Competing Ideas 

Instructor: John Butman 

Ideas can be tremendously powerful. Whether making a small difference in a niche community or starting a movement that changes the world, everything first starts with an idea. But how do you make your idea powerful enough to influence people’s thinking, affect their behavior and supercharge them into action?  

In this class, we'll cover how to build influence around your idea. We will examine several successful idea entrepreneurs to understand how they got mass influence for their ideas, including:

  • Cesar Millan (The Dog Whisperer)
  • Tim Ferriss (4 Hour Workweek)
  • Blake Mycoskie (TOMS Shoes founder) 

Whether you're a social entreprenuer, academic, community activist or you just want to have a community rally around your idea, this class is for you.  

You'll Learn:
  • How to develop and structure an idea so it can be easily understood by the masses.  
  • Several different methods you can use to gain influence for your idea and the subsequent benefits and risks of each method.
  • How to develop a platform for your idea and build this platform into a self-reinforcing enterprise.