- Affiliate Marketing: Driving Qualified Leads

When: Mon February 18, 2013 6:00 pm


Location: Campus, 500 Harrison Ave, Boston, MA 02118


Affiliate Marketing 101

Instructor: Dan Marques 

Start-up marketers have a tough task; building a brand from scratch, getting huge exposure for their company, and generating an avalanche of qualified sales leads, all while working with a small marketing budget. For those laser-focused marketers set on driving sales while only paying for the most qualified leads, affiliate marketing is a crucial piece of any ROI driven marketing plan.

This class will teach you how anyone with even the smallest budget can launch and grow a successful affiliate marketing program to generate the best sales leads. 

What You'll Learn:
  • What affiliate marketing is and how it works
  • How to decide if an affiliate marketing program is right for your organization 
  • How to easily launch a successful program (including typical program costs and various management options) 
  • The 5 most common mistakes when starting an affiliate marketing program and simple ways to avoid them 
  • Real world tested techniques to consistently grow your affiliate marketing program 

BONUS! Everyone attending this class will receieve a free copy of Dan's eBook Dan's ready to hook you up with a free copy of his eBook, Test & Grow Rich, a gold mine full of 300 A/B testing tips.  

About the Instructor

Dan Marques (@dmarques1) is a data-driven marketer and entrepreneur who is passionate about the future of eCommerce, analytics, publishing, and portfolio entrepreneurship.  Dan currently leads online marketing for Reebok’s eCommerce team and moonlights as the co-founder of InkBrewer (an ebook publishing & technology company).  Dan has also started a number of bootstrapped ventures including a retail $1 store, an affiliate marketing company, and a handyman services company. Dan is previously co-founder and VP of Marketing & Analytics at Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping students and alumni launch and grow new ventures.