Innovation Series Event: Brewing up Bucks: The Business of Microbreweries

When: Mon December 10, 2012 5:30 pm

Organization: MIT Enterprise Forum of Cambridge

Location: MIT Stata Center, Kirsch Auditorium 32 Vassar Street Cambridge, MA 02139

Speaker(s): Martha Simpson-Holley, Manager and Assistant Brewer, Pretty Things Beer and Ale Project; Chris Lohring, Founder, Notch Brewing;Ben Howe, Brewer and Founder, Enlightenment Ales

Website: http://www.mitforumcambridge.org/events/innovation-series-event-brewing-up-bucks-the-business-of-microbreweries/

Don’t let the big billboards at our sports cathedrals fool you:  in Boston, beer is an incredibly entrepreneurial business.  With an estimated 1200 new breweries opening this year, the craft beer industry is on pace to expand by a third, and here in Boston, we’re in the thick of a micro/nano-brew explosion.  What’s behind the huge growth in craft brews, and how are beer-preneurs adapting old business models to serve the new and rapidly evolving market?   Come hear panelists representing just a few of the dozens of local heroes, compare notes on brewing, distributing, and differentiating their beers — and their business models — in an increasingly competitive sector.  Stick around afterward to quench your thirst with lively post-event networking at the R&D Pub!

Speakers:

Drew Brosseau, Founder & President, Mayflower Brewing Company

Bryan Greenhagen, Founder and Brewer, Mystic Brewery

Sam Hendler, Co-founder, Jacks Abbey Brewing

Ben Howe, Brewer and Founder, Enlightenment Ales

Chris Lohring, Founder,  Notch Brewing

Martha Simpson-Holley, Manager and Assistant Brewer, Pretty Things Beer and Ale Project