General Assembly - USING CONTENT MARKETING TO ENGAGE AND RETAIN CONSUMERS

When: Tue August 05, 2014 6:00 pm

Organization: General Assembly

Location: GA Boston 51 Melcher Street Boston, MA 02210

Website: https://generalassemb.ly/education/using-content-marketing-to-engage-and-retain-consumers/boston/6630

About This Class

Content marketing is now an essential element of the digital marketing mix. Video, blog posts, whitepapers, and podcasts give organizations the ability to differentiate themselves from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers. In this class, you’ll get an overview of content marketing, and how to utilize it effectively to help build your brand.

Takeaways

  • Learn the key formats of content marketing
  • Understand the state of content marketing on the web
  • Know how to develop a successful content strategy
  • Learn content production techniques and scalable systems
  • Learn content performance management & measurement methodologies


Prereqs & Preparation

None.

About the Instructor

Katelyn Nadeau Photo

 Associate DirectorAMP Agency Boston

Katelyn Nadeau is Associate Director at AMP Agency Boston, where she helps brands succeed by transforming ideas into strategies. She is a digital focused media strategist with 5 years experience in planning, producing, optimizing and distributing digital media and content across multiple channels including: search, social and mobile. She has an MBA from Simmons College, and has worked with brands across multiple verticals, including: Newell Rubbermaid, L’Oreal, Philips Healthcare, Leading Hotels of the World and Anheuser-Busch.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.