When: Tue August 05, 2014 6:00 pm
Organization: General Assembly
Location: GA Boston 51 Melcher Street Boston, MA 02210
Content marketing is now an essential element of the digital marketing mix. Video, blog posts, whitepapers, and podcasts give organizations the ability to differentiate themselves from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers. In this class, you’ll get an overview of content marketing, and how to utilize it effectively to help build your brand.
Katelyn Nadeau Associate Director, AMP Agency Boston
Katelyn Nadeau is Associate Director at AMP Agency Boston, where she helps brands succeed by transforming ideas into strategies. She is a digital focused media strategist with 5 years experience in planning, producing, optimizing and distributing digital media and content across multiple channels including: search, social and mobile. She has an MBA from Simmons College, and has worked with brands across multiple verticals, including: Newell Rubbermaid, L’Oreal, Philips Healthcare, Leading Hotels of the World and Anheuser-Busch.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.