General Assembly - Summer Business Bootcamp: Quantitative Market Research

When: Mon August 04, 2014 6:30 pm

Organization: General Assembly

Location: GA Boston - 51 Melcher St Boston, MA 02210

Speaker(s): Mariko Meier

Website: https://generalassemb.ly/education/summer-business-bootcamp-quantitative-market-research/boston/6369

About This Class

You have the business idea. Now you need clearly defined goals to determine the course of action when taking it to market. Leveraging research to learn more about your target audience can help you. In this class, you’ll learn how to utilizing quantitative market research and analysis can help you become a more effective decision-maker. This will be a down and dirty approach to how to get clear, actionable results that help you bolster your expansion or go to market strategy.

Takeaways

  • Describe the purpose of quantitative research
  • Design an online survey and identify different biases in surveys
  • Apply techniques to analyze data sets
  • Interpret the results of a regression analysis

 

Prereqs & Preparation

None.

About the Instructor

Mariko Meier Photo

 Energy Markets ManagerEnerNOC

Mariko is an Energy Markets Manager at EnerNOC, a leading provider of Energy Intelligence Software based in Boston. Prior to EnerNOC, she worked at Southern California Edison, a utility, in their Strategic Projects group, and at McKinsey and Company in their New York and Los Angeles offices. She has an MBA from Harvard Business School and a BA in International Relations from Stanford University.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.