General Assembly - GROWTH HACKING: DESIGNING FOR NEW USERS

When: Thu June 05, 2014 6:30 pm

Organization: General Assembly

Location: GA Boston (WeWork) 51 Melcher Street Boston, MA 02210

Website: https://generalassemb.ly/education/growth-hacking-designing-for-new-users/boston/5105

ABOUT THIS CLASS

What if you build it and your users don't convert? What if you you get a link from TechCrunch and your site isn't optimized? What if you're in beta and you want to create channels for an engaged wait list?

Whether you're working on a well-established product or landing pages for a new startup, you'll need to design for acquiring new users. This class will cover how to design landing pages, onboarding experiences, and help you develop testing plans to maximize user growth.

TAKEAWAYS

  • Learn the core components of landing page design
  • Gain knowledge into tricks that help users convert
  • Build the right onboarding program that engages and retains new users
  • Deploy A/B testing to maximize your results


PREREQS & PREPARATION

None. This class is perfect for marketers tasked with acquisition and funnel tracking, designers and engineers who work on user flows, and co-founders who are looking for easy ways to improve growth.

ABOUT THE INSTRUCTOR

Leon Noel Photo

 Co-Founder & CEOSocialSci

Leon Noel is the CEO of SocialSci, an academic surveying platform used by thousands of scientific researchers around the world. Leon conceived of SocialSci while studying biological anthropology at Yale. His company, incubated by TechStars Boston and Dog Patch Labs, has raised over one million in funding and has helped researchers answer more than 18 million scientific questions.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.