General Assembly - DESIGNING FOR CONVERSION

When: Thu June 19, 2014 6:30 pm

Organization: General Assembly

Location: GA Boston 51 Melcher Street

Website: https://generalassemb.ly/education/designing-for-conversion/boston/5846

ABOUT THIS CLASS

Understanding the psychology of digital user behavior will help you convert visitors to your site into customers. This class will teach you how how to create user flow diagrams and allow data to drive your design decisions while utilizing a fast-paced iterative design process.

TAKEAWAYS

  • Interpret user data and analytics
  • Apply design changes and iterations based on user data
  • Tools and processes to use when designing for conversion.


PREREQS & PREPARATION

Understanding of basic UX design principles and terminology. Students should bring a laptop to class.

ABOUT THE INSTRUCTOR

 Creative DirectorGrowth Spark

Andy holds a B.A. in Design/Advertising and believes that almost any problem can be solved with a thorough strategy. He got his start in the museum industry designing touch-based interactive kiosks for certain exhibits, which dawned a true passion for user-experience. Andy now serves as Creative Director at Growth Spark, a Cambridge-based design firm specializing in digital e-commerce solutions.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.