General Assembly : Conducting Brand Research Through Social Media

When: Tue January 08, 2013 6:30 pm

Organization: General Assembly

Location: Cambridge Innovation Center, One Broadway, Cambridge

Speaker(s): Kaitlin Maud (Senior Associate, SapientNitro)


Social media is often an untapped resource for marketers; however, listening to what people say about your brand is important in order to identify trends in conversations, and can provide your company with valuable insights at your disposal. This class will look at how you can use social listening to do market research through your company's social channels.