General Assembly Boston - Media Relations for Startups

When: Wed November 28, 2012 7:30 pm

Organization: General Assembly Boston

Location: Cambridge Innovation Center, 1 Broadway, Cambridge MA


Media Relations for Startups

Jesse Waites, Founder of

Wednesday, Noveber 28th from 7:30 pm to 9:00 pm

If a tree falls in the woods and nobody hears it, does it make a sound? You may have the coolest product or service in the world, but if nobody knows about it you'll have a harder time finding new opportunities. How do you get the word out? 

This class will cover how to effectively and convincingly communicate with reporters and bloggers, and ultimately pitch yourself and your company. Rather than reinventing the wheel, students will learn proven strategies to get maximum impact from time invested in promotional activities.
In particular, the class will touch on:
- How to identify reporters and influential bloggers that cover your industry
- Effectively identifying press and media opportunities
- How to promote yourself and your business confidently without being "sleazy"
- Automating press opportunities so you can focus on your work
- Best practices for giving interviews
- What to avoid saying/doing during interviews 

About the Instructor

Jesse Waites is a Technology Activist and is the Founder of An entrepreneur, writer, and technology journalist for, Jesse Waites has been called "One of the rising stars of Kendall Square" by and has been in Entrepreneur Magazine, Inc., Forbes, the Boston Globe, and most recently Wired. Jesse also serves on the MIT Enterprise Forum Innovation Series Planning Committee.