General Assembly Boston - Media Relations for Startups
When: Wed November 28, 2012 7:30 pm
Organization: General Assembly Boston
Location: Cambridge Innovation Center, 1 Broadway, Cambridge MA
Website: http://bit.ly/U2a70K
Media Relations for Startups
Jesse Waites, Founder of PNTHR.com
Wednesday, Noveber 28th from 7:30 pm to 9:00 pm
If a tree falls in
the woods and nobody hears it, does it make a sound? You may have the
coolest product or service in the world, but if nobody knows about it
you'll have a harder time finding new opportunities. How do you get the
word out?
This
class will cover how to effectively and convincingly communicate with
reporters and bloggers, and ultimately pitch yourself and your company. Rather than reinventing the wheel, students will learn proven strategies to get maximum impact from time invested in promotional activities.
In particular, the class will touch on:
- How to identify reporters and influential bloggers that cover your industry
- Effectively identifying press and media opportunities
- How to promote yourself and your business confidently without being "sleazy"
- Automating press opportunities so you can focus on your work
- Best practices for giving interviews
- What to avoid saying/doing during interviews
About the Instructor
Jesse Waites is a
Technology Activist and is the Founder of PNTHR.com. An entrepreneur,
writer, and technology journalist for VentureFizz.com, Jesse Waites has
been called "One of the rising stars of Kendall Square" by Bostinno.com
and has been in Entrepreneur Magazine, Inc., Forbes, the Boston Globe,
and most recently Wired. Jesse also serves on the MIT Enterprise Forum
Innovation Series Planning Committee.
