General Assembly Boston - How to Promote Your App

When: Tue December 18, 2012 6:30 pm

Organization: General Assembly Boston

Location: GA Boston, Cambridge Innovation Center, One Broadway, 5th Floor, Cambridge, MA


How to promote your app

Jesse Waites, PNTHR

Tuesday, December 8th from 6:30 pm to 8:00 pm

In this day and age, it seems that everyone has an idea for an app. In this crowded space, one must plan carefully and execute the launch strategy flawlessly and affordably, while learning to watch the bottom line. In this class, students will learn how to do just that. This class is perfect for developers who have already launched apps, as well as for people who want to build the next great thing.

Student Takeaways:
  • How to calculate the cost of developing the app
  • Successful launch strategies
  • Virtual sharing
  • Press coverage

About the Instructor:

Jesse Waites is a technology activist and the founder of An entrepreneur, writer, and technology journalist for, Jesse Waites has been called "One of the rising stars of Kendall Square" by and has been in Entrepreneur Magazine, Inc., Forbes, the Boston Globe, and most recently Wired. Jesse also serves on the MIT Enterprise Forum Innovation Series Planning Committee.