ENET - Networking Evening in Cambridge: Lean Start-Ups - Good Business Model or Hyped Buzzword?

When: Tue January 22, 2013 7:00 pm

Organization: ENET - Boston

Location: Microsoft NERD Center, 1 Memorial Drive, Cambridge, MA 02142

Website: http://boston-enet.org/meetings/networking-evening-cambridge-lean-startups-good-business-model-or-hyped-buzzword

With over 112,000 members in 250 cities and 50 countries, the Lean Startup movement is taking the world by storm. The Lean Startup Circle Boston has more than 2,650 members alone. The Lean Startup movement is transforming how new products are built and launched. It is based on five Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Reis.

But can Lean Startup principles really help build business or is Lean Startup just a buzzword? Want to meet and network with Lean Startup entrepreneurs and venture capitalists? Eager to find out what works and what doesn't in the Lean Startup world?

Special Guest Speakers

 

Matthew Bellows, CEO of Yesware (http://www.yesware.com)

Matthew has used the Lean Startup principles at two companies. He is currently responsible for sales, product vision, and strategic direction of Yesware. As a founder of the company, he brings more than 10 years of sales experience to the company’s goal of helping salespeople close more deals faster. Prior to Yesware, Matthew was the vice president of sales and consumer strategy at Vivox, the market leader in voice for digital worlds. Previously, he served as general manager and board member at Floodgate (acquired by Zynga) and as founder/CEO of WGR Media (acquired by CNET Networks).

Matthew earned his B.A from Naropa University and his M.B.A. magna cum laude from Babson College.

 

Jonathan Klein, Founder & Partner, The Topline Strategy Group (http://www.toplinestrategy.com)

Jon Klein has nearly 20 years experience in Lean Start Up methodologies as both a consultant and practitioner. As a VP and director of marketing at software companies Documentum, Docent and Promptu, he led teams that brought nearly a dozen completely new products to market. As the founder and president of The Topline Strategy Group, he has worked closely with over 100 technology companies to align their products with the market.

 

Earlier in his career, Jon worked as a case leader in the Chicago office of The Boston Consulting Group, advising Fortune 500 clients in a range of industries on corporate growth. He holds an MBA from The Kellogg School at Northwestern University and a BS in electrical engineering from Cornell.

 

Moderator and Organizer

 

Rosa, President and CEO, TRA360, www.TRA360.com

 

Timothy Rosa is the president and CEO of TRA360, a full-circle communications company. TRA360 works with technology, life sciences, and financial services customers worldwide. The company has integrated practices in Technical Documentation, Learning & Development, Marketing Strategy & Communications, Regulatory Consulting & Writing, and Medical Writing & Communications. Before founding TRA360 in 1991, Tim worked in technical and regulatory publishing in computer software, computer hardware, academia, and publishing. Tim is an expert in information architecture, creative problem solving, virtual team management, and new business development, and alliance building. Tim was educated at Trinity College, University of East Anglia, and Harvard University: Radcliffe Publishing Course.

 

Tim donates his time, energies, and money to Team Kermit, a cycling team he co-founded in 2005 that rides in the Pan-Massachusetts Challenge every year. Team Kermit has raised over USD $1.6M for cancer research and patient treatment at Dana-Farber Cancer Institute.

 

Co-Organizer

 

Inge, Senior Director, Marketing, eZuce, Inc., https://www.ezuce.com/home

 

Christina is a digital and content professional focused on helping companies get more customers via their web presence. She creates marketing strategy, including complete rebranding and overhaul of marketing processes, infrastructure and content channels. She has a strong return on investment track record. Her experience includes building strategic marketing programs, leading and mentoring teams, and building consensus. She is a widely quoted international speaker on web analytics, social media, nonprofit development and search marketing. Her awards include the Social Media Society Media Star Award and the FutureM Future of Marketing Awards for 2011.