When: Tue May 01, 2012 6:00 pm
Organization: MIT Enterprise Forum of Cambridge
Location: MIT Tang Center, Roon E51-149 70 Memorial Drive Cambridge, MA 02139
Speaker(s): Andrew Paradis, CEO & Founder, AisleBuyer
Is “Bricks and Mortar” retail really doomed? Will Best Buy and
Target merely morph into showrooms for Amazon? Will Barnes and Noble
suffer the same fate as Borders? Or can mobile technology help turn
things around? Today, mass is past. The new era is all about
personalization. At every step on each retail buyer’s journey — and down
every aisle — a mobile touch point can impact the process.
In-store shopping is going online. Mobile-delivered, consumer-centric apps — from marketing messages delivered at the showroom floor, to location-based, proximity incentive programs — are dramatically personalizing the in-store purchase experience. The goal: to identify and deliver those shoppers who consistently drive the best results. Who knows? Maybe mobile will generate the “silver bullet” strategies that redefine retail and “save” Brick and Mortar in the process.
Join us for a fascinating discussion about how the latest advances in smart mobile applications are changing the face of retail shopping. A distinguished panel of experts — including retailers grappling with these issues now and their mobile commerce solution partners — will provide valuable insights into what’s happening on the retail floor now, where mobile retail goes from here and how players in the space can benefit.
Nick Holland, Senior Analyst, Yankee Group
Nick Holland is a senior analyst with Yankee Group’s Network Research team.
Wilson Kerr, VP Of Business Development & Sales, Unbound Commerce, Inc.
Wilson has 12 years Sales and Business Development experience in the location-based mobile space and leads sales and business development for Boston-based Unbound Commerce, the #1 mobile commerce solution provider in the space