When: Wed December 12, 2012 6:30 pm
Location: Microsoft (NERD), 1 Memorial Drive, Cambridge, MA
Even if content strategy isn’t your job, content’s probably your problem--and probably more than you think. If you have a message to deliver and want it to ring true for your target audience, there's a lot to consider. You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That IS the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, UX folks, and search engine marketing specialists.
Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project sizes for real-world examples and approaches you can adopt, no matter your role on the team. Margot will bring some of those case studies to life with Q&A and a drawing for a free copy - or get yours ahead of time at Barnes and Noble - http://bit.ly/CSatBN, or Amazon - http://amzn.to/CSatWork, or from Morgan Kaufmann that night.