AMA Connector Series - The Future of Video Media: TV, Cable, Web, Mobile and Beyond

When: Tue February 05, 2013 6:00 pm

Organization: American Marketing Association - Boston

Location: Microsoft NERD Center, 1 Memorial Drive, Cambridge, MA 02142


The Topic: Advance Your Marketing Effectiveness With Video

Did you know...?

  • Every day, over 100 million Americans watch online video (Brainshark)
  • Video is seven times more persuasive than text (Google)
  • Video in email triples click-thru rates (Forrester Research)
  • 52% of people who see video take action (Marketing Sherpa)

Join us for "The AMA Boston Connector Series," a unique networking-learning experience where we will learn about the trends in how video media is being used today, where it's headed, and how the results will impact your marketing strategy in 2013.

Guest Expert: 

David M. Cooperstein

Vice President, Strategist and Marketing Thought Leader

Forrester Research

David is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising. He has worked as a marketing and strategy expert for more than 20 years - 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet start-ups including Editor and Chief at and CMO at Burst Media. David began his career as a research analyst with Booz Allen & Hamilton (now Booz & Co.).