Alternatives to Angel & VC Financing: Crowdfunding

When: Wed December 19, 2012 9:30 am

Organization: McCarter & English, LLP

Location: Cambridge Innovation Center One Broadway 5th Floor - Havana Training Room Cambridge, MA 02142

Website: http://mccartercicseriesequitycrowd.eventbrite.com/

Crowd-funding sites such as Kickstarter have become very popular in recent years. These sites give people the sense that the world will just discover, support, and love their project. But that's not always the case. Why do some projects generate enough interest to be greatly overfunded, and others just fall short?

In this talk, Nelson de Witt, author of “A Kickstarter's Guide to Kickstarter,” will help you understand how crowdfunding actually works, and what it takes to run an effective campaign.  Drawing on lessons learned from his own experience and from studies of hundreds of Kickstarter projects, Mr. de Witt will discuss the most critical components that lead to a project's success and why crowdfunding platforms are so misunderstood.

Topics will include:
- The four most important factors to getting a project funded
- Who is actually going to fund your project?
- Getting people excited about your project
- What do people get out of funding your project?
- Setting realistic expectations for your campaign

Nelson de Witt is a three time Kickstarter. Since the launch of his first project, in the fall of 2010, he has been interested in what it takes to successfully launch a crowd-funding campaign, and teaching people what he has learned.

Doors will open for networking at 9:30am.

This program is part of McCarter & English’s ongoing series at CIC on legal and business topics for entrepreneurs and emerging companies.  Programs are held once or twice each month and are open to members of the CIC and their guests, as well as to the greater Boston entrepreneurial community.  Contact: Rick Lucash, 617-449-6568, rlucash@mccarter.com, @ricklucash  Benjamin Hron, 617-449-6584, bhron@mccarter.com, @HronEsq 

About the McCarter & English Emerging Companies Group 
McCarter’s Emerging Companies Group is dedicated to helping entrepreneurs build and finance their businesses. The group is composed of tech-savvy lawyers who have helped build, grow, sell and take public companies across the full spectrum of businesses, including Internet, software, medical devices, new media, life sciences, cleantech, healthcare, consumer products, biotechnology, retail, e-commerce, entertainment, financial services, insurance and telecom.