The Ad Club - Under the Dome

When: Wed November 07, 2012 7:30 am

Organization: The Ad Club

Location: Microsoft NERD, One Memorial Drive, Cambridge, MA 02142

Website: http://bit.ly/SqqgOs

Under The Dome 

The First new rule of engagement: Get Inside Their Heads

Nothing can stop a marketing plan in its tracks faster than a less-than-satisfactory customer experience, and one of the best ways to deliver consistently on the brand promise is to engage all employees in the company mission.

Get inside the head of Rodd Wagner, VP of Employee Engagement, and Rick Pulito, VP Market Development, BI WORLDWIDE, as they discuss the latest research surrounding the New Rules of Engagement: 10 make-or-break imperatives for attracting, retaining, and motivating employees in the coming decade. BIW will present the new rules with an emphasis on how these affect a company’s brand and consumer experience.

Following the presentation, a panel of executives, including John Pepper, CEO and Co-Founder of Boloco, Steven Arthur, Head of Industry, Retail at Google, Parrish Arturi, Senior Vice President, Customer Experience for Fidelity Personal and Workplace Investing (PWI), Sara Spalding, Senior Director, Microsoft New England R&D Center, and Fred Schlecht, Sr. Director of Talent Management, Dunkin Brands will discuss how they engage employees.

Details

Date: Wednesday, November 7th

Location: Microsoft NERD Center | One Memorial Drive, Cambridge

8:30am Breakfast & Registration

9:00am -10:30am Presentation and Panel Discussion

$50 member | $75 non-member