When: Wed November 07, 2012 7:30 am
Organization: The Ad Club
Location: Microsoft NERD, One Memorial Drive, Cambridge, MA 02142
The First new rule of engagement: Get Inside Their Heads
Nothing can stop a marketing plan in its tracks faster than a less-than-satisfactory customer experience, and one of the best ways to deliver consistently on the brand promise is to engage all employees in the company mission.
Get inside the head of Rodd Wagner, VP of Employee Engagement, and Rick Pulito, VP Market Development, BI WORLDWIDE, as they discuss the latest research surrounding the New Rules of Engagement: 10 make-or-break imperatives for attracting, retaining, and motivating employees in the coming decade. BIW will present the new rules with an emphasis on how these affect a company’s brand and consumer experience.
Following the presentation, a panel of executives, including John Pepper, CEO and Co-Founder of Boloco, Steven Arthur, Head of Industry, Retail at Google, Parrish Arturi, Senior Vice President, Customer Experience for Fidelity Personal and Workplace Investing (PWI), Sara Spalding, Senior Director, Microsoft New England R&D Center, andwill discuss how they engage employees.
Date: Wednesday, November 7th
Location: Microsoft NERD Center | One Memorial Drive, Cambridge
8:30am Breakfast & Registration
9:00am -10:30am Presentation and Panel Discussion
$50 member | $75 non-member