When: Thu November 29, 2012 1:00 pm
Organization: The Ad Club
Location: The Revere Hotel, Theatre 1, 200 Stuart Street, Boston MA 02116
The Ad Club’s premier Sports + Entertainment Summit explores the fast-changing marketing landscape from a global to local level. Join your fellow fans, brands and marketers as we examine the business, identify opportunities for advertisers, and assess the major trends and issues influencing the wide world of sports + entertainment, media and marketing.
We are living at an incredible time for entertainment consumption. The opportunity for fans to view live events on broadcast and cable continues to explode with the advent of live streaming options. There are websites, social networks and other media choices that create a virtual clubhouse for fans, keeping them engaged and helping to create buzz around major events.
It’s a whole new game and now everyone gets to play. Brands can engage with fans in a seemingly endless variety of ways from traditional to Fantasy, from mobile to social, from sponsorships to in game advertising to the creation of branded events.
Our line-up of industry experts will explain how they stay on top of their game and share insights on connecting with the passionate, dedicated and diverse sports + entertainment audience.
Date: Thursday, November 29th
Location: The Revere Hotel, Theatre 1, 200 Stuart Street Boston, MA
$125 member | $175 non-member