The Ad Club - Sports & Entertainment: A Marketing Summit
When: Thu November 29, 2012 1:00 pm
Organization: The Ad Club
Location: The Revere Hotel, Theatre 1, 200 Stuart Street, Boston MA 02116
Website: http://bitly.com/PyjvMY
The Ad Club’s
premier Sports + Entertainment Summit explores the fast-changing
marketing landscape from a global to local level. Join your fellow fans,
brands and marketers as we examine the business, identify opportunities
for advertisers, and assess the major trends and issues influencing the
wide world of sports + entertainment, media and marketing.
We are living at an incredible time for entertainment consumption. The
opportunity for fans to view live events on broadcast and cable
continues to explode with the advent of live streaming options. There
are websites, social networks and other media choices that create a
virtual clubhouse for fans, keeping them engaged and helping to create
buzz around major events.
It’s a whole new game and now everyone gets to play. Brands can engage
with fans in a seemingly endless variety of ways from traditional to
Fantasy, from mobile to social, from sponsorships to in game advertising
to the creation of branded events.
Our line-up of industry experts will explain how they stay on top of
their game and share insights on connecting with the passionate,
dedicated and diverse sports + entertainment audience.
Game On!
Details
Date: Thursday, November 29th
Location: The Revere Hotel, Theatre 1, 200 Stuart Street Boston, MA
1:00pm-6:00pm
$125 member | $175 non-member