When: Tue November 13, 2012 8:30 am
Organization: The Ad Club
Location: Microsoft NERD Center, 1 Memorial Drive, Cambridge, MA 02142
It's a miracle that in the toughest of times there are clients smart enough to know that smart marketing is a must. Join John Chandler, Chief Marketing Officer of MassMutual Financial Group, for our CMO Breakfast on November 13th.
Learn how this Fortune 500 financial services company has used a straightforward, results-driven marketing strategy to help create five straight years of record sales and expand into new markets during the worst economic downturn in more than a half-century. Chandler Will share examples of work produced in partnership with Mullen and digital partner Genuine Interactive led to marketplace gains and success.