Peter Mahoney was CMO of Nuance communications during the company's most exciting times. This event is an opportunity to learn from Peter's impressive experience as the marketing leader of a publicly traded company through its multiple acquisitions and mergers. We will cover several topics, including:
- positioning and re-naming - acquisition integration -
- advertising-based growth - marketing centralization - and more.
6:30-7:00 networking and fun (including Sushi, Beer, Cider and even table-tennis) 7:00 - 8:30 Interactive discussion
Enter Copley Place mall (Not the prudential mall). Go up the 2 sets of escalators that are right in-front of Barney's NY. (You will need some form of ID to enter) .
Proceeds go to "Marketing for Good"
Your registration helps fund "Marketing For Good" an initiative that organizes "marketing Hackathons" where marketers assemble to help promote a good cause.