CMO Central Command
Peter Mahoney was CMO of Nuance communications during the company's most exciting times. This event is an opportunity to learn from Peter's impressive experience as the marketing leader of a publicly traded company through its multiple acquisitions and mergers. We will cover several topics, including:
- positioning and re-naming - acquisition integration -
- advertising-based growth - marketing centralization - and more.
6:30-7:00 networking and fun (including Sushi, Beer, Cider and even table-tennis) 7:00 - 8:30 Interactive discussion
Enter Copley Place mall (Not the prudential mall). Go up the 2 sets of escalators that are right in-front of Barney's NY. (You will need some form of ID to enter) .
Proceeds go to "Marketing for Good"
Your registration helps fund "Marketing For Good" an initiative that organizes "marketing Hackathons" where marketers assemble to help promote a good cause.