WordStream raises $6M in funding
WordStream Inc., a provider of search engine marketing
software and services for small and medium-sized businesses, recently
secured an additional $6 million in third-round financing, led by Sigma +
Partners as well as Egan-Managed Capital, both previous investors in
the company. The company has raised a total of $16M to date.
The additional funding will be used in continued development of WordStream’s pay-per-click (PPC) management software, PPC Advisor,
and to support the company’s ongoing expansion. Projects in the
pipeline include further expansion and innovation of the 20-Minute PPC
Work Week, a one-of-a-kind system of tools and alerts that enables
advertisers to optimize their PPC campaigns in just 20 minutes a week,
as well as continued investments in infrastructure to handle the growing
customer base.