WordStream Inc., a provider of search engine marketing
software and services for small and medium-sized businesses, recently
secured an additional $6 million in third-round financing, led by Sigma +
Partners as well as Egan-Managed Capital, both previous investors in
the company. The company has raised a total of $16M to date.
The additional funding will be used in continued development of WordStream’s pay-per-click (PPC) management software, PPC Advisor, and to support the company’s ongoing expansion. Projects in the pipeline include further expansion and innovation of the 20-Minute PPC Work Week, a one-of-a-kind system of tools and alerts that enables advertisers to optimize their PPC campaigns in just 20 minutes a week, as well as continued investments in infrastructure to handle the growing customer base.