AcuityAds Holdings Inc. (TSXV:AT,OTCQB:ACUIF) (“AcuityAds” or the “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, is pleased to announce that it has entered into a definitive agreement (subject to certain pre-closing conditions) to acquire Visible Measures Corporation (“Visible Measures”), a Boston-based programmatic platform provider for analytics-led video advertising.
It is expected that the acquisition of Visible Measures will help AcuityAds gain a more meaningful footprint in the high growth video advertising marketplace. Additionally, this transaction will provide AcuityAds with a strong foundation to capture a greater share of the high-potential, programmatic TV market.
The acquisition of Visible Measures is an all-cash transaction valued at USD $10 million. The cash at closing may be adjusted to meet certain working capital requirements and standard hold-backs for representations and warranties provided on behalf of the sellers... READ MORE