Deals

Unilever to acquire Living Proof
Date: 
Friday, December 16, 2016
Location: 
Cambridge
Categories: 
eCommerce & Marketplaces
Other
Deal Type: 
Acquisition

Living Proof was conceived by venture capitalist and entrepreneur, Jon Flint, to bring advanced bio-medical technology to the beauty industry. Together with MIT professor, Robert Langer, they assembled a team of world-class biomedical scientists and industry leading hair stylists to create a comprehensive portfolio of hair products that enable people to get visibly healthier hair, fight frizz, build volume and address a number of other hair care challenges. Through patented technology and advanced scientific discoveries originating from MIT (Massachusetts Institute of Technology, US), Living Proof has a unique offering that has earned the brand a growing consumer following.

Alan Jope, President Personal Care, said, “We are delighted to be adding Living Proof to our portfolio of Prestige brands. The Prestige Hair retail market is very attractive and offers significant potential for growth. Through compelling product result demonstrations and influencer driven marketing, Living Proof is already a successful business in this space and we look forward to further developing and growing this wonderful brand... READ MORE