Objective Logistics, developers of software to improve daily restaurant experiences, today announced it has raised a $1.5 million round led by Atlas Venture and Google Ventures. NextView Ventures, Canary Ventures and other individual investors also participated in the round. The funding will be used to further develop and commercialize the company’s software.
The software, MUSE, uses sophisticated algorithms to analyze all of the data produced during a given day’s business and provides restaurant owners with insight into their staff’s performance, allowing them to make changes to enhance customer satisfaction as well as increase traffic and engagement.