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Media Armor raises $1.5M in funding
Today, Media Armor is proud to announce our $1.5M Series A, and welcome investors, new and old alike, to the fold!
Founded in 2010 by Eric Brown and Elizabeth Zalman,
Media Armor’s raison d’être is rooted in mobile, the most exciting
medium of our time. We believe that mobile display, at a minimum,
should be approached with the same sophistication and accountability as
online. Through our display, we enable Brands and Retailers to acquire
new customers, keep existing ones loyal, and remarket to past site
visitors. All programs are run with a traditional test-and-control,
isolating the view-based incremental-impact of our media. Media Armor
is the first in mobile to offer view-through, quantitative
test-and-control, and ID-level decisioning based upon a brand’s own data
set.
Our round was led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners, and investors include Neu Venture Capital’s Jerry Neumann, Brian Cohen, Chairman of New York Angels, John Taysom, Investor and currently on a Fellowship year at Harvard, Jeffrey Silverman of Laconia Ventures LLC, Philip Grieshaber, Principal Scientist at Adobe, Justin Siegel, Co-founder & CEO of Mocospace, and Steve Tinlin, Investor and ad tech veteran.