Service Management Group (SMG), the leading international customer
research firm focused on loyalty and service improvement, announced
today that it has acquired Boston-based Locately, the market leader in
consumer location analytics. Locately’s proprietary technology helps
manufacturers, retailers and restaurants understand how people shop or
make dining decisions through the unique combination of GPS analytics
and mobile surveys.
After receiving funding just two years ago, Locately has quickly garnered a great deal of attention and accolades both in the tech community and among consumer and shopper insights professionals. In addition to winning Small Business Innovation Research (SBIR) Phase I and II grants from the National Science Foundation, Locately received funding from HackerAngels and Project 11 Ventures. More recently, Locately was selected as a recipient of the prestigious START Phase I award from MassVentures, the venture capital arm of the Commonwealth of Massachusetts.