Localytics, the leading mobile engagement platform, today announced the acquisition of Berlin-based Tapglue, an API service to drive mobile user engagement through social features. The acquisition will further fuel Localytics’ operations in Europe with a new office in Berlin, which will be led by the Tapglue team. Additionally, the acquisition signals the merger of two Techstars Boston startup accelerator program graduates (Localytics in 2009, Tapglue in 2016).
“Enterprises must become more insightful and deliver more individualized mobile experiences that target the right user at the right time with the right content,” said Raj Aggarwal, Localytics Co-founder and CEO. “We’re focused on helping enterprises make that stronger connection with their users, and Tapglue has the best team and technology in place to deliver on an important piece of that mission – harnessing the power of social to drive engagement and retention... READ MORE