Incentive Targeting raises $1.63M in funding
Wednesday, October 5, 2011
Deal Type: 

According to SEC filings, Incentive Targeting has raised $1.63M of a planned $4.5M round of funding. 

Incentive Targeting is a startup based in Cambridge that provides a self-service web-based application to create, manage, and measure behaviorally targeted promotions across a growing network of grocery retailers.  Incentive Targeting helps brands and chains collaborate around shopper insights with its industry-leading analytics tools, and provides the ability fo marketing managers to target shoppers and create promotions in minutes instead of weeks or months.