Incentive Targeting acquired by Google

Date:
Wednesday November 28, 2012

Company Name:
Incentive Targeting

Company Website:
http://www.incentivetargeting.com

Categories:
Data Mgmt / Business Intelligence, Marketing & Advertising Solutions

Deal:
Acquisition

Source:
http://bit.ly/SvSZ5x

As per the company website, Incentive Targeting in Cambridge, MA has been acquired by Google.  Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Their patent-pending technology allows non-technical marketing executives to design sophisticated, relevant promotions—and measure ROI in real time—directly over the Internet.