Alliance Data's Epsilon acquires the Hyper Marketing group of companies

Date:
Friday November 09, 2012

Company Name:
Epsilon

Company Website:
http://www.epsilon.com

Categories:
Data Mgmt / Business Intelligence, Marketing & Advertising Solutions

Deal:
Acquisition

Source:
http://bit.ly/TqAqQ4

Alliance Data Systems Corporation (NYSE:ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement to acquire the Hyper Marketing ("HMI") group of companies, the largest privately held marketing services agency in the United States.

HMI offers the full breadth of ROI-based marketing services through Ryan Partnership, CatapultRPM, SolutionSet and Getmembers.com, including: digital user experience design technology, specializing in websites, social media platforms and mobility; customer relationship marketing; consumer promotions marketing; direct and digital shopper marketing; distributed and local area marketing; and analytical services that include brand planning and consumer insights. HMI is privately owned by Lake Capital and its affiliates, and has approximately 1,100 employees based primarily in Chicago, San Francisco and Wilton, Conn.