Alliance Data's Epsilon acquires the Hyper Marketing group of companies
Friday, November 9, 2012
"Wakefield, MA"
Deal Type: 

Alliance Data Systems Corporation (NYSE:ADS), a leading provider of
loyalty and marketing solutions derived from transaction-rich data,
today announced that it has reached an agreement to acquire the Hyper
Marketing ("HMI") group of companies, the largest privately held
marketing services agency in the United States.

HMI offers the
full breadth of ROI-based marketing services through Ryan Partnership,
CatapultRPM, SolutionSet and, including: digital user
experience design technology, specializing in websites, social media
platforms and mobility; customer relationship marketing; consumer
promotions marketing; direct and digital shopper marketing; distributed
and local area marketing; and analytical services that include brand
planning and consumer insights. HMI is privately owned by Lake Capital
and its affiliates, and has approximately 1,100 employees based
primarily in Chicago, San Francisco and Wilton, Conn.