A Smarter Retailer, LLC (ASR) is a premier cross-channel commerce architecture firm. As business minded Commerce Architects, our goal with every client is to ensure the optimal unification of the web, stores, mobile devices, catalog, and social network channels, into an environment that is responsive to change and supportive of the delivery of the business strategy.

We work with top management in merchandising, marketing, operations, and technology. Our goal is to help our clients beat the competition and generate substantial, lasting financial results – increased profits. Today’s CEOs know that the effective management and exploitation of ALL commerce channels (brick and mortar, eCommerce, mobile commerce, social commerce, direct sales, and catalog) is a key factor to business success, and an indispensable means to achieving competitive advantage. We take a holistic view of a retailer’s existing commerce channels, with an eye on the future business vision; the goal is to optimize cross-channel integration, which are often fragmented. An integrated cross-channel solution can lead to life-time customer loyalty and increased profits.