Amp Idea Corp. was founded by Praful Mathur and Sumant Yerramilly in Princeton, NJ in 2008. Consumers are taking more and more control over their media experiences and outdoor advertising is becoming increasingly cluttered. Advertisers are having an increasingly difficult time catching consumers' attention and engaging their interest.

Amp Idea will provide innovative, interactive, internet connected, video display advertising to captive audiences. Our mission is to revolutionize the industry by bridging the gap between online and out of home advertising with the needed effectiveness and price point.

Our company has already achieved success by creating our first medium that is ready for deployment: Interactive Taxi Screens. Our ideal clients understand the importance for maintaining their leadership position requires understanding disruptive advertising models.