Affinnova is revolutionizing how the world innovates. The Company’s software and services enable marketers to develop better performing products, messaging and imagery. Affinnova’s patented technology reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Global Fortune 500 companies such as Procter & Gamble, Unilever, Nestlé, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing.