Expert Advice

How to Land Key Customers and Partners for your Enterprise Startup

An interview with Ellen Rubin, co-founder of ClearSky Data.

Hardware by the Numbers (Part 1: Team & Prototyping)

This is part 1 of a series on what building a scalable hardware business looks like... 


What Startups Need To Know About The Affordable Care Act/Obamacare

It’s hard for entrepreneurs and employees to know what the ACA actually provides. We prepared this guide to get beyond the hype and help you understand the ACA as it relates to your business. 

Making a Referral Into a Great Company Work for You

You really want to work at great company XYZ, but not sure how to get in the door. You’ve done your research about ways to make this happen and now you that getting referred...

How Does Content Management Help with Content Marketing?

When we boil down content marketing to its basics, what we want is creating lots of good quality content that is well optimized for search engines and effectively distributing that content to as many channels as you can in a timely and cost effective manner.

Levels of Leadership

There are five stages of leadership that a company or individual can go through.

MVP Checklist: Prioritizing Features and User Experience

Are you including the right features in your minimum viable product for a successful launch? Are you prioritizing the right functionality? What should the primary intention or goal be for your MVP or early-stage product release?

How to Build a One-of-a-Kind Product Team in Boston

An interview with Elias Torres, former VP of Engineering at HubSpot 

4 Mistakes your Boss is Making in One-on-One Meetings (and how to fix them)

Today’s work environment is all about productivity. Your boss talks about staying focused, eliminating waste, and wringing more work hours from every week.

Hiring With Courage For Startup Success

“How long do you think it will take to hire someone?” 

Your Partner or Your Buddy: How to Split and Structure Equity Between Co-Founders

When you’re starting a new business with a friend, a former colleague, a classmate, or even an acquaintance, it’s easy to get lost in the excitement of starting that business and avoid the awkward but necessary conversation about how to split and structure equity among co-founders.

Are You Closing the Loop on Your Marketing Campaigns?

Do you know how many of your leads this month came from SEO efforts? Can you isolate the number of sales driven by your email campaigns?

Seven Quick Tips for Penetration Testing in 2015

Plan ahead. You’ve probably heard that you’re more likely to make it to the gym if you pencil in your workouts ahead of time...

Should You Pay Up for Team or Traction?

As an early stage investor, should you pay up for team or traction?

2015 Brand Resolution: Top 5 ways to make sure your brand promise delivers

Expectations. That’s really what it’s all about. As consumers, as people, as humans on this Earth, we have expectations about everything and anything...

Video Marketing: The Future of Marketing

You would be hard pressed to find someone who doesn’t see the benefits of video marketing in this digital age. As print struggles to continue on in a meaningful way...

Content Marketing For Tech: 4 Mistakes to Avoid

Give the technology industry credit, they have embraced content marketing to a degree few others can match. But in this business, there are no trophies for participation.

What a Distributed Computing Veteran Can Teach Student Founders

This week, we had the pleasure of speaking with Paul Sagan, former CEO of Akamai Technologies, and current XIR at General Catalyst, where he advises founders and entrepreneurs...

Top Tax Tips Every Startup Needs to Know

Tax Compliance can be a pain. It’s not convenient for startup founders to think about taxes. Valuable time taken away from beating at your craft can be costly.

Four Reasons Broadway and Andrew Square in South Boston are becoming tech hot spots

Tech companies and startups are now looking “outside the box” for office space, and scouring urban neighborhoods for rent value and Innovation District potential in the Broadway and Andrew Square areas of South Boston...

The 5 People Every Startup Needs to Succeed

You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist...

[Not] Bluffing your way to a syndicate

Entrepreneurs don’t realize how transparent their bluffs are. Every single week a team tells me a variation of “you only have a week to present a term sheet because other firms are closing in fast.” 

The Venture Narrative

Entrepreneurs who tell stories well can explain complex ideas, attract amazing talent, close customers, create partners, and raise financing with relative ease. Those that can’t struggle at every turn.

7 Common Mistakes Entrepreneurs Make in VC Pitches & How to Fix Them

With plenty of resources available for entrepreneurs about how to craft an effective pitch deck for raising seed-stage capital from VCs, often what’s left out are some of the tactical components of an initial meeting.

6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.

Startup Office Space: View from the Real Estate Professionals

Last week I touched on the challenges that can arise for startups when it comes to office space. This week I asked experts in the space to provide their insight and how specifically they can help you in your next search or renovation...

The Pavlovian Theory of Brand Engagement

I recently watched an episode of The Big Bang theory, one of my favorite shows, where Sheldon begins to modify Penny’s behavior by feeding her chocolate each time she does something he wants her to do.

Things Will Never Be The Same: The Growing Necessity of Paid Social

As social lovers and marketers, we all knew there would come a time when our favorite social platforms would find themselves answering to their investors. That’s just the way it is.

Marketing Technology: Where To Invest For Your Small Business

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts.

What Does a Product Manager Do? Part 5/5: Putting it all together

Throughout this series we’ve deconstructed the dimensions that comprise product management. Here we’ll put those back together, to see how you can employ the 3^3 framework to help you in your day-to-day endeavors.