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Social Media
As per SEC filings, SocMetrics in Cambridge, MA has raised $250K in funding. SocMetrics is a revenue optimization SaaS platform for agencies and brands to win more new business, create proposals and marketing campaigns more efficiently, and monitor competitive standing in key segments by leveraging industry-specific influencers in social media.
As per SEC filings, Activate Networks in Newton, MA has raise $1M in funding. Activate Networks is a network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results.
Per their blog, play140 has been acquired by a stealth mode company called Oomba. play140 is a social gaming company based in Cambridge.
Visible Technologies® today announced the acquisition of Cymfony, combining the two award winning social media analytics and insight solution providers. Cymfony and Visible customers benefit by gaining access to expanded solutions with far-reaching global capabilities. The new Visible will be led by Richard Pasewark, former President of Cymfony, who steps forward as the new CEO of Visible Technologies.
Social TV analytics company Bluefin Labs today announced it has raised $12 million in a Series B round led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures.
Bluefin Labs first introduced its analytics service through a private pilot program in May 2011, and followed quickly in July 2011 with the launch of its flagship product, Bluefin Signals. Bluefin Signals is an analytics platform that analyzes and organizes social media conversations about US national television. Clients of Bluefin Signals leverage social data about TV shows and commercials to inform the buying and selling of TV media. Clients are a mix of television networks, marketers and agencies including CBS, Fox, Discovery Communications, MediaCom, MTV Networks, Starcom MediaVest Group and many more.
Boston and Nashville-based technology company, Moontoast, creator of social commerce software, has recently secured $6,000,000 in new funding. The round was led by Nashville, TN based venture capital firm, The Martin Companies. Other current investors are also participating in the round.
The Moontoast Platform is a Social Activation Engine for brands to grow and build stronger relationships with their fans and customers. By distributing social campaign modules for promotions, events, downloads and commerce wherever fans spend their time, Moontoast is able to provide high quality social analytics insights to drive more relevant interactions, thereby activating fans to advocate for and to transact directly at the point of impression with brands to drive meaningful business results. Moontoast’s Platform includes Distributed Social Commerce Stores, Patent-Pending Social Analytics to give brand’s social insights and Patent-Pending Game Commerce to easily incorporate gamification elements that target different behavior-type consumers.
As per SEC filings, Krush in Cambridge, MA has raised $4.5M in funding. Krush is a web platform where brands activate their fanbase to predict demand for upcoming lines and force multiply sales each season.
As per SEC filings, Marginize has raised $1.32M in funding. Marginize is a browser plugin that augments every page on the Web with a sidebar enabling users to see what the world is saying about the page on Twitter, Facebook and Buzz, and interact with each other through comments and check-ins.
Shareaholic, a startup in Cambridge, has raised $2M in funding. Shareaholic makes content sharing on the web faster and easier, while also making it simple for web publishers, advertisers and mainstream businesses to measure the effectiveness of their content.
With more than 2 million browser plugin installations and hundreds of thousands of publishers using Shareaholic’s content sharing tools, Shareholic reaches more than 250 million unique monthly visitors and has permission to an unparalleled amount of aggregate social data and reach to create targetable audiences for advertisers. This data drives even more quality visibility, traffic, leads and views to websites and content through real-time bidding platforms.
Investors include General Catalyst Partners, Nextview Ventures, Boston Seed/Nicole Stata, Dave McClure (500 Startups), Dharmesh Shah (HubSpot), Stephano Kim (X+1), David Cancel (Compete, Performable), Brian Shin (Visible Measures), Prof. Ed Roberts (MIT Sloan, Sohu), Roy Rodenstein (HackerAngels), Jonathan Kraft (The Kraft Group), and more.
As per SEC filings, Skyword in Boston, MA has raised $1.35M of a planned $2.75M round of funding. The Skyword platform automates the process of creating content designed for a search and social driven world. The platform is designed to decrease the cost of quality content creation and maximize its audience reach.
October 6, 2009: As reported by Mass High Tech and other sources, Bluefin Lab has received an initial investment from the Federal Small Business Innovation Research program, as well as Kepha Partners. Bluefin Labs is a spinout from the MIT media lab, which is focused on commercializing cutting edge consumer media technology.