Social Media
As per SEC filings, Crimson Hexagon in Boston, MA has raised $3.5M in funding. Crimson Hexagon is a provider of social media monitoring and analysis to brands, agencies, media firms and their partners.
As reported by Business Insider, Twitter is acquiring Bluefin Labs in Cambridge for an undisclosed amount. Bluefin Labs in an MIT media spinout focuse on social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks.
Their investors include Time Warner Investments, SoftBank Capital, and Redpoint Ventures. They also had several angel investors: Brian Bedol, Jim Pallotta, Jonathan Kraft, Dan Gilbert, Kenneth Lerer, Jeff Samberg, & John Fogelman.
Moontoast, a Boston and Nashville-based provider of a social rich media advertising platform, raised $5m in Series B financing.
The round was led by the Martin Companies, LLC, with participation from unnamed existing investors (read here).
The company intends to use the capital to further develop its platform, and expand its business development, sales and client services efforts. It is also adding to its marketing and product development teams.
As per SEC filings, Marginize in Boston, MA has raised $300K in funding. Marginize enables real-time conversations in the margin of any website.
Spindle in Boston, MA has raised $2.3M in funding. Investors in Spindle include Polaris Venture Partners, Atlas Venture, Greylock Partners, Lerer Ventures, SV Angel, Broad Beach Ventures, Project 11, Ray Ozzie, and Raman Narayanan. Spindle is building products that weave the online social world together with the world around you.
As reported by Scott Kirsner, FanTab in Ipswitch, MA has been acquired by The Sporting News. FanTab is a patent-pending sentiment platform that tracks sports fan confidence in real-time
Visible Measures, the innovation platform for video, today announced
that it has secured a growth round of $21.5 million, led by DAG Ventures
with strong participation from existing investors Advance Publications,
Inc., owners of Conde Nast, General Catalyst Partners, Mohr Davidow
Ventures, Northgate Capital, and new investor Commonfund. The new
funding will further accelerate the already rapid growth and adoption of
the industry’s leading analytics-driven digital video advertising
platform among brand advertisers and premium video publishers.
“Our wonderful team at Visible Measures has been building spectacular
momentum over the past few years, and this year we’re on track to
surpass 300% revenue growth for our second consecutive year.” said Brian
Shin, founder and CEO of Visible Measures. “We’re fortunate to have
such incredible investors and partners who recognize Visible Measures’
singular opportunity to change the game in digital video, with the
industry’s only premium choice-based video platform for advertisers, the
industry’s first choice-based video monetization solution for
publishers, and our vision to power it all with our massive, exclusive
video dataset and analytics platform.”
Tapjoy, Inc., a mobile advertising and publishing platform, today
announced a transaction which includes the addition of the core team
from Viximo, a leading provider of cross-platform distribution for
social games and apps. With expertise in social integration and
cross-promotion, the new Boston studio will greatly accelerate the
company's growth and enhance its ability to bring social tools to
Tapjoy's app discovery platform.
"Social integration plays a pivotal role in app development and
engagement," said Mihir Shah, Tapjoy CEO. "With this expansion in
Boston, we have assembled a team that can best deliver innovative social
experiences to our consumers and developers."
Shareaholic has raised $3M in funding. The round was led by Kepha Partners and included existing investors General Catalyst, NextView Ventures, 500Startups, Boston Seed, and various angels. Shareaholic makes sharing easy on the web. With over 250 million people accessing Shareaholic each month, Shareaholic has permission to an unparalleled amount of aggregate social data and reach to create targetable audiences for advertisers to drive even more quality visibility, traffic, leads and views to websites and content via real-time bidding platforms.
As per SEC filings, Awareness, Inc. in Burlington, MA has raised $2M in funding. Awareness is a provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels.
As per SEC filings, Spindle Labs (formerly Biff Labs) has raised $755K in funding. Spindle is a discovery engine for the social web. Investors in the company include Polaris Venture Partners, Atlas Venture, Greylock Partners, Lerer Ventures, SV Angel, Broad Beach Ventures, Project 11, Ray Ozzie, and Raman Narayanan.
Recorded Future in Cambridge, MA has raised $12M in funding from Balderton Capital and Google Ventures. Recorded Future's mission is to record all the world knows about the future. Recorded Future has the only comprehensive source of past, planned and speculative events on the web- extracted in real time. By harvesting the public web for event information, they provide users unique tools and methods to analyze tends over the past, and events expected to happen in the future.
As per SEC filings, SocMetrics in Cambridge, MA has raised $250K in funding. SocMetrics is a revenue optimization SaaS platform for agencies and brands to win more new business, create proposals and marketing campaigns more efficiently, and monitor competitive standing in key segments by leveraging industry-specific influencers in social media.
As per SEC filings, Activate Networks in Newton, MA has raise $1M in funding. Activate Networks is a network analytics company that identifies and understands the key social connections that drive commercial, organizational, and health results.
Per their blog, play140 has been acquired by a stealth mode company called Oomba. play140 is a social gaming company based in Cambridge.
Visible Technologies® today announced the acquisition of Cymfony, combining the two award winning social media analytics and insight solution providers. Cymfony and Visible customers benefit by gaining access to expanded solutions with far-reaching global capabilities. The new Visible will be led by Richard Pasewark, former President of Cymfony, who steps forward as the new CEO of Visible Technologies.
Social TV analytics company Bluefin Labs today announced it has raised $12 million in a Series B round led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures.
Bluefin Labs first introduced its analytics service through a private pilot program in May 2011, and followed quickly in July 2011 with the launch of its flagship product, Bluefin Signals. Bluefin Signals is an analytics platform that analyzes and organizes social media conversations about US national television. Clients of Bluefin Signals leverage social data about TV shows and commercials to inform the buying and selling of TV media. Clients are a mix of television networks, marketers and agencies including CBS, Fox, Discovery Communications, MediaCom, MTV Networks, Starcom MediaVest Group and many more.
Boston and Nashville-based technology company, Moontoast, creator of social commerce software, has recently secured $6,000,000 in new funding. The round was led by Nashville, TN based venture capital firm, The Martin Companies. Other current investors are also participating in the round.
The Moontoast Platform is a Social Activation Engine for brands to grow and build stronger relationships with their fans and customers. By distributing social campaign modules for promotions, events, downloads and commerce wherever fans spend their time, Moontoast is able to provide high quality social analytics insights to drive more relevant interactions, thereby activating fans to advocate for and to transact directly at the point of impression with brands to drive meaningful business results. Moontoast’s Platform includes Distributed Social Commerce Stores, Patent-Pending Social Analytics to give brand’s social insights and Patent-Pending Game Commerce to easily incorporate gamification elements that target different behavior-type consumers.
As per SEC filings, Krush in Cambridge, MA has raised $4.5M in funding. Krush is a web platform where brands activate their fanbase to predict demand for upcoming lines and force multiply sales each season.
As per SEC filings, Marginize has raised $1.32M in funding. Marginize is a browser plugin that augments every page on the Web with a sidebar enabling users to see what the world is saying about the page on Twitter, Facebook and Buzz, and interact with each other through comments and check-ins.
Shareaholic, a startup in Cambridge, has raised $2M in funding. Shareaholic makes content sharing on the web faster and easier, while also making it simple for web publishers, advertisers and mainstream businesses to measure the effectiveness of their content.
With more than 2 million browser plugin installations and hundreds of thousands of publishers using Shareaholic’s content sharing tools, Shareholic reaches more than 250 million unique monthly visitors and has permission to an unparalleled amount of aggregate social data and reach to create targetable audiences for advertisers. This data drives even more quality visibility, traffic, leads and views to websites and content through real-time bidding platforms.
Investors include General Catalyst Partners, Nextview Ventures, Boston Seed/Nicole Stata, Dave McClure (500 Startups), Dharmesh Shah (HubSpot), Stephano Kim (X+1), David Cancel (Compete, Performable), Brian Shin (Visible Measures), Prof. Ed Roberts (MIT Sloan, Sohu), Roy Rodenstein (HackerAngels), Jonathan Kraft (The Kraft Group), and more.
As per SEC filings, Skyword in Boston, MA has raised $1.35M of a planned $2.75M round of funding. The Skyword platform automates the process of creating content designed for a search and social driven world. The platform is designed to decrease the cost of quality content creation and maximize its audience reach.
October 6, 2009: As reported by Mass High Tech and other sources, Bluefin Lab has received an initial investment from the Federal Small Business Innovation Research program, as well as Kepha Partners. Bluefin Labs is a spinout from the MIT media lab, which is focused on commercializing cutting edge consumer media technology.