Crimson Hexagon raises $3.5M in funding
As per SEC filings, Crimson Hexagon in Boston, MA has raised $3.5M in funding. Crimson Hexagon is a provider of social media monitoring and analysis to brands, agencies, media firms and their partners.
Bluefin Labs acquired by Twitter
As reported by Business Insider, Twitter is acquiring Bluefin Labs in Cambridge for an undisclosed amount. Bluefin Labs in an MIT media spinout focuse on social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks.
Their investors include Time Warner Investments, SoftBank Capital, and Redpoint Ventures. They also had several angel investors: Brian Bedol, Jim Pallotta, Jonathan Kraft, Dan Gilbert, Kenneth Lerer, Jeff Samberg, & John Fogelman.
Moontoast raises $5M in funding
Moontoast, a Boston and Nashville-based provider of a social rich media advertising platform, raised $5m in Series B financing.
The round was led by the Martin Companies, LLC, with participation from unnamed existing investors (read here).
The company intends to use the capital to further develop its platform, and expand its business development, sales and client services efforts. It is also adding to its marketing and product development teams.
Marginize raises $300K in funding
As per SEC filings, Marginize in Boston, MA has raised $300K in funding. Marginize enables real-time conversations in the margin of any website.
Spindle raises $2.3M in funding
Spindle in Boston, MA has raised $2.3M in funding. Investors in Spindle include Polaris Venture Partners, Atlas Venture, Greylock Partners, Lerer
Ventures, SV Angel, Broad Beach Ventures, Project 11, Ray Ozzie, and Raman
Narayanan. Spindle is building
products that weave the online social world together with the world
FanTab acquired by The Sporting News
As reported by Scott Kirsner, FanTab in Ipswitch, MA has been acquired by The Sporting News. FanTab is a patent-pending sentiment platform that tracks sports fan confidence in real-time
Visible Measures raises $21.5M in funding
Visible Measures, the innovation platform for video, today announced
that it has secured a growth round of $21.5 million, led by DAG Ventures
with strong participation from existing investors Advance Publications,
Inc., owners of Conde Nast, General Catalyst Partners, Mohr Davidow
Ventures, Northgate Capital, and new investor Commonfund. The new
funding will further accelerate the already rapid growth and adoption of
the industry’s leading analytics-driven digital video advertising
platform among brand advertisers and premium video publishers.
“Our wonderful team at Visible Measures has been building spectacular
momentum over the past few years, and this year we’re on track to
surpass 300% revenue growth for our second consecutive year.” said Brian
Shin, founder and CEO of Visible Measures. “We’re fortunate to have
such incredible investors and partners who recognize Visible Measures’
singular opportunity to change the game in digital video, with the
industry’s only premium choice-based video platform for advertisers, the
industry’s first choice-based video monetization solution for
publishers, and our vision to power it all with our massive, exclusive
video dataset and analytics platform.”
Tapjoy acquires the core team from Viximo
Tapjoy, Inc., a mobile advertising and publishing platform, today
announced a transaction which includes the addition of the core team
from Viximo, a leading provider of cross-platform distribution for
social games and apps. With expertise in social integration and
cross-promotion, the new Boston studio will greatly accelerate the
company's growth and enhance its ability to bring social tools to
Tapjoy's app discovery platform.
"Social integration plays a pivotal role in app development and
engagement," said Mihir Shah, Tapjoy CEO. "With this expansion in
Boston, we have assembled a team that can best deliver innovative social
experiences to our consumers and developers."
Shareaholic raises $3M in funding
Shareaholic has raised $3M in funding. The round was led by Kepha
Partners and included existing investors General Catalyst, NextView
Ventures, 500Startups, Boston Seed, and various angels. Shareaholic
makes sharing easy on the web. With over
250 million people accessing Shareaholic each month, Shareaholic has
permission to an unparalleled amount of aggregate social data and reach
to create targetable audiences for advertisers to drive even more
quality visibility, traffic, leads and views to websites and content via
real-time bidding platforms.
Awareness, Inc. raises $2M in funding
As per SEC filings, Awareness, Inc. in Burlington, MA has raised $2M in funding. Awareness is a provider of enterprise-class, on-demand social marketing management
software (SMMS) for marketers to publish and manage social content,
engage with their audience and measure the effectiveness their social
media activities across multiple social media channels.
Spindle Labs raises $775K in funding
As per SEC filings, Spindle Labs (formerly Biff Labs) has raised $755K in funding. Spindle is a discovery engine for the social web. Investors in the company include Polaris Venture Partners, Atlas Venture, Greylock Partners, Lerer Ventures, SV Angel, Broad Beach Ventures, Project 11, Ray Ozzie, and Raman Narayanan.
Recorded Future raises $12M in funding
Recorded Future in Cambridge, MA has raised $12M in funding from Balderton Capital and Google Ventures. Recorded Future's mission is to record all the world knows about the future. Recorded Future has the only comprehensive source of past, planned and
speculative events on the web- extracted in real time. By harvesting the
public web for event information, they provide users unique tools and
methods to analyze tends over the past, and events expected to happen in
SocMetrics raises $250K in funding
As per SEC filings, SocMetrics in Cambridge, MA has raised $250K in funding. SocMetrics is a revenue optimization SaaS platform for agencies and brands
to win more new business, create proposals and marketing campaigns more
efficiently, and monitor competitive standing in key segments by
leveraging industry-specific influencers in social media.
Activate Networks raises $1M in funding
As per SEC filings, Activate Networks in Newton, MA has raise $1M in funding. Activate Networks is a network analytics company that identifies and understands the key social
connections that drive commercial, organizational, and health results.
play140 acquired by Oomba
Per their blog, play140 has been acquired by a stealth mode company called Oomba. play140 is a social gaming company based in Cambridge.
Visible Technologies acquires Cymfony
Visible Technologies® today announced the acquisition of Cymfony, combining the two award winning social media analytics and insight solution providers. Cymfony and Visible customers benefit by gaining access to expanded solutions with far-reaching global capabilities. The new Visible will be led by Richard Pasewark, former President of Cymfony, who steps forward as the new CEO of Visible Technologies.
Bluefin Labs raises $12M
Social TV analytics company Bluefin Labs today announced it has raised
$12 million in a Series B round led by Time Warner Investments with
participation from new investor SoftBank Capital and return investors
Redpoint Ventures and Lerer Ventures.
Bluefin Labs first introduced its analytics service through a private
pilot program in May 2011, and followed quickly in July 2011 with the
launch of its flagship product, Bluefin Signals. Bluefin Signals is an
analytics platform that analyzes and organizes social media
conversations about US national television. Clients of Bluefin Signals
leverage social data about TV shows and commercials to inform the buying
and selling of TV media. Clients are a mix of television networks,
marketers and agencies including CBS, Fox, Discovery Communications,
MediaCom, MTV Networks, Starcom MediaVest Group and many more.
Moontoast raises $6M in funding
Boston and Nashville-based technology company, Moontoast, creator of
social commerce software, has recently secured $6,000,000 in new
funding. The round was led by Nashville, TN based venture capital firm,
The Martin Companies. Other current investors are also participating in
The Moontoast Platform is a Social Activation Engine for brands to grow
and build stronger relationships with their fans and customers. By
distributing social campaign modules for promotions, events, downloads
and commerce wherever fans spend their time, Moontoast is able to
provide high quality social analytics insights to drive more relevant
interactions, thereby activating fans to advocate for and to transact
directly at the point of impression with brands to drive meaningful
business results. Moontoast’s Platform includes Distributed Social
Commerce Stores, Patent-Pending Social Analytics to give brand’s social
insights and Patent-Pending Game Commerce to easily incorporate
gamification elements that target different behavior-type consumers.
Krush raises $4.5M in funding
As per SEC filings, Krush in Cambridge, MA has raised $4.5M in funding. Krush is a web platform where brands activate their fanbase to predict demand for upcoming lines and force multiply sales each season.
Marginize raises $1.3M in funding
As per SEC filings, Marginize has raised $1.32M in funding. Marginize is a browser plugin that augments every page on the Web with a
sidebar enabling users to see what the world is saying about the page
on Twitter, Facebook and Buzz, and interact with each other through
comments and check-ins.
Shareaholic raises $2M in funding
Shareaholic, a startup in Cambridge, has raised $2M in funding. Shareaholic makes content sharing
on the web faster and easier, while also making it simple for web
publishers, advertisers and mainstream businesses to measure the
effectiveness of their content.
With more than 2 million browser plugin installations and
hundreds of thousands of publishers using Shareaholic’s content sharing
tools, Shareholic reaches more than 250 million unique monthly visitors
and has permission to an unparalleled amount of aggregate social data
and reach to create targetable audiences for advertisers. This data
drives even more quality visibility, traffic, leads and views to
websites and content through real-time bidding platforms.
Investors include General Catalyst Partners, Nextview Ventures, Boston
Seed/Nicole Stata, Dave McClure (500 Startups), Dharmesh Shah (HubSpot),
Stephano Kim (X+1), David Cancel (Compete, Performable), Brian Shin
(Visible Measures), Prof. Ed Roberts (MIT Sloan, Sohu), Roy Rodenstein
(HackerAngels), Jonathan Kraft (The Kraft Group), and more.
Skyword raises $1.35M in funding
As per SEC filings, Skyword in Boston, MA has raised $1.35M of a planned $2.75M round of funding. The Skyword platform automates the process of creating content designed for a search and social driven world. The platform is designed to decrease the cost of quality content creation and maximize its audience reach.
Bluefin Lab raises initial funding
October 6, 2009: As reported by Mass High Tech and other sources, Bluefin Lab has received an initial investment from the Federal Small Business Innovation Research program, as well as Kepha Partners. Bluefin Labs is a spinout from the MIT media lab, which is focused on commercializing cutting edge consumer media technology.