Marketing & Advertising Solutions
Millennial Media To Acquire Nexage
To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.
“We are in a very exciting time right now as we help to build, educate and advance the role of RTB and programmatic solutions to advertisers, publishers, and developers,” said Michael Barrett, President and CEO of Millennial Media. “Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange, and maximize the yield for our publishers. The opportunity to integrate Nexage’s programmatic technology with our deep roots and heritage in agency relationships will uniquely position us in this fast paced ecosystem. Together, our companies will be able to offer managed services for agencies and a complete set of programmatic tools for automated buyers. We are looking forward to having the Nexage team join our family as we continue to build the next generation of mobile advertising.” READ MORE
BuySellAds Acquires LaunchBit
We are pleased to announce that we’ve acquired email advertising company, LaunchBit.
We have worked with co-founders Elizabeth and Jennifer over the last couple of years and have seen their growth first hand. In March we formally partnered with LaunchBit, allowing advertisers to extend their performance campaigns across our niche networks like Carbon Ads. READ MORE
Skyword Acquires Vidaao & Raises $11M in Funding
Skyword, the leading content marketing platform and services company, today announced that it has acquired Vidaao, a New York City-based video creation platform with a freelance video producer community. Terms of the acquisition were not disclosed.
The company also announced that it has closed an additional $11 million in growth financing from Cox Media Group. The investment will be used to continue to grow the organization, expand its product and service offerings, and build out the company’s partner ecosystem. .. READ MORE
HubSpot Files for a $100M IPO
As per SEC filings, HubSpot has filed for a $100M IPO. HubSpot is a SaaS based inbound marketing and sales platform. Investors in HubSpot include General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia Capital, Charles River Ventures, and Google Ventures. READ MORE
Acquia Raises Addition Funding from Amazon
Acquia, the digital business company, announced today that it has raised additional funding from Amazon.com, Inc. This investment builds on Acquia’s recent $50 million financing round led by New Enterprise Associates (NEA), and included Split Rock Partners, and existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. This additional funding from Amazon.com will help Acquia accelerate development of its solutions for personalization, commerce, and big data marketing on the world's most resilient open cloud platform for Drupal.
“Digital innovation is the core of modern business, disrupting everything -- commerce, campaigns, customer service, employee engagement, civic engagement, and more,” said Acquia CEO Tom Erickson. “The funding we have received, including the additional funds from Amazon, will strengthen our go-to-market efforts and help us deliver the premiere open cloud platform for content, community and commerce... READ MORE
Progress Ventures Invests in Crave Labs
As reported by Boston Business Journal, Cambridge-based venture capital firm Progress Ventures has invested in Boston-based mobile advertising technology firm Crave Labs. READ MORE
ViralGains Raises $2.8M of a Planned $3.3M Round of Funding
ViralGains, a company with a mission to create authentic relationships between consumers and advertisers through online video, today announced that the company has raised $2.8 million of a $3.3 million round of funding. The company is using the funds to move into new markets, including Southern California, New York City and Chicago, and to grow the demand and supply sides of its business.
The round was led by Hub Angels, with participation from 45 investors, including 500 Startups’ Dave McClure, Chicago-based Pallasite Ventures, Boston’s Launch Capital and local Boston-based angels Ty Danco, Joe Caruso, Jay Batson and Semyon Dukach. In addition, rapper Nasir “Nas” Jones is part of the investment group... READ MORE
ChoiceStream Raises $7.5 Million
ChoiceStream, a full-service programmatic media-buying company today announced that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform.
“This funding will be used to expand ChoiceStream’s programmatic platform by further investing in our survey-based targeting, dynamic creative, and audience insights capabilities,” says Eric Bosco, CEO of ChoiceStream. READ MORE
OwnerIQ Completes $11 Million Financing Round
OwnerIQ, the leading provider of retailer and manufacturer audience monetization services, has completed an $11 million financing round to further drive growth of the category. OwnerIQ drives first-party audience monetization for more retailers than any other company, helping retailers turn their online customers into a valuable asset. At the same time, OwnerIQ's co-operative audience marketplace enables retailers and manufacturers to share first-party data to run targeted digital advertising.
The financing was led by existing investors with new investors joining the syndicate and was completed in two tranches. The first tranche closed in April. READ MORE
Pixability Raises $4M & Completes $8.1M Series B Financing
Pixability, a YouTube marketing software provider, today announced that it closed an additional $4 million financing round led by Point Judith Capital, completing a total Series B investment round of $8.1 million. Quad/Graphics, Inc. (NYSE: QUAD) and Progress Ventures also participated in the round. David Martirano, Co-Founder and General Partner of Point Judith Capital, will be joining Pixability’s board of directors... READ MORE
Zaius Closes $6.3 Million In Series A Financing
ZAIUS , creators of an engagement platform that enables companies to optimize consumer experiences across channels, today announced it has closed a $6.3 million Series A investment from David Skok of Matrix Partners and other investors.
Zaius, headquartered in Cambridge, MA, was founded by software industry veterans from Netezza, Endeca and LogMeIn with experience building enterprise customer experience solutions that have helped thousands of companies convert data into action. Zaius is a game changing solution for organizations with large customer bases who need an easier way to capture, analyze and act on customer data in real time. READ MORE
Acquia Acquiring TruCentric
Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.
"Today, everyone expects a personalized, relevant, and engaging experience, but the vast majority of visitors are typically anonymous, and therefore difficult to engage. Being a digital-first business requires a commitment to harnessing data from all prospects to make better decisions faster," said Dries Buytaert, CTO and co-founder, Acquia. "Acquia is acquiring TruCentric to help organizations get a handle on their critical customer data, quickly analyze it, and capitalize on it by delivering more engaging experiences from the very first visit to a site." READ MORE
Swipely Raises $20M in Funding
Swipely, a Providence, RI-based platform for merchants to understand customers and grow sales, completed a $20m Series C round of financing.
The round was led by Pritzker Group Venture Capital, with participation from existing investors First Round Capital, Index Ventures and Shasta Ventures... READ MORE
Vsnap adds $1 million in funding
As reported by BetaBoston, Vsnap, who makes it easy for businesses to send short video messages to engage customers & prospects, added $1 Million in funding.
Acquia Completes $50 Million Financing Round
Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.
“Digital isn’t just about marketing; it is the core of modern business, disrupting everything - commerce, campaigns, customer service, employee engagement, civic engagement and more. Acquia is powering this disruption for enterprise organizations, creating an enormous opportunity to accelerate our momentum,” said Acquia CEO Tom Erickson. “With this new funding, we’re helping our customers maximize their business impact with our open cloud platform for integrated digital experiences.” READ MORE
SAP to Acquire SeeWhy
SAP AG (NYSE: SAP) today announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues. The addition of SeeWhy complements the commerce platform of hybris, an SAP company, with 1-to-1 personalized marketing based on real-time customer behavior that converts customer interactions into sales. The addition of SeeWhy will enhance the real-time customer engagement and commerce platform from hybris and across multiple SAP products by optimizing the customer experience and increases sales across an ever-growing number of delivery channels and touch points.
The growth of online and omni-channel commerce requires businesses across industries to transition to automated personalized marketing and experiences. Businesses are focusing on solutions that convert more traffic into purchases, and nurture customers across channels and devices, while marketers are shifting from one-size-fits-all marketing. READ MORE
Jack Morton Acquires Genuine Interactive
Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, celebrating 75 years in business, is acquiring Genuine Interactive, a leading digital, mobile and social firm in Boston, thereby giving it unmatched capabilities to seamlessly connect clients with consumers.
“We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint,” Josh McCall, Jack Morton’s Chairman & CEO, commented. “Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected. Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.” READ MORE
Extreme Reach Acquires BrandAds
Extreme Reach, Inc., the leading video platform for integrated TV, digital and mobile video advertising, announced today that it has completed its acquisition of BrandAds, a video ad intelligence company based in Emeryville, Calif. This acquisition provides Extreme Reach advertising clients with an advanced, real-time video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform... READ MORE
DataXu Acquires JasperLabs
Today, JasperLabs, the dynamic creative optimization (DCO) company I founded three years ago, was acquired by DataXu. Before I had even met the DataXu team, I used to reference a nice DataXu study in which it’s shown that creative is one of the most significant drivers of campaign performance. So as you can imagine, I’m extremely excited to have JasperLabs technology become part of the DataXu programmatic marketing stack...Read More
Placester Raises $5.5M Series A Funding
Placester, the real estate advertising network, today announced a $5.5M Series A financing round led by Romulus Capital, which also led the company’s seed round, with additional participation from existing investors Dave Anderson (Kiva, Silverpop), Josh Summers (Clypd, Where.com), David Cohen (Founder of Techstars), Adam Berrey (Curoverse, Brightcove, Allaire) and Angel Street Capital. With this round, Placester also announced a new product for local media companies with a nationwide deal with Hearst Corporation. The end-to-end, white-labeled consumer real estate portal combines listing data, powerful free-text search technology and a native advertising platform designed for the needs of the industry.
Together with its website product for real estate agents, Placester is realizing its long-term vision of connecting local publishers to the world’s real estate professionals. These publishers have long been out of reach to most real estate professionals due to market fragmentation and antiquated advertising choices. For publishers, this represents a fresh opportunity to garner more of the enormous digital advertising investment made each year by real estate professionals, estimated to reach $14.5B by 2017. READ MORE
NetProspex raises $13M in funding
NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures and other early investors. As the market for B2B data services builds momentum, NetProspex will utilize the funding for further product innovation and to expand sales and marketing to meet growing market demand.
NetProspex also announced today the company’s highest-ever quarterly results for top-line achievement and new customer signings for the quarter that closed March 31. This growing demand is being driven by the fact that, according to Sirius Decisions research, companies that regularly maintain their marketing database realize 66 percent higher conversions to revenue than those that do not. READ MORE
Alignable raises $3.54M in funding
As per SEC filings, Alignable in Waltham, MA has raised $3.45M in funding. Alignable is the place where local businesses create powerful local networks to maximize their local reach and grow. As businesses grow so does the entire community. Alignable’s patent-pending matching technology makes finding the right local businesses to market with fun and easy- making “The power of local” real for businesses... READ MORE
TruePosition acquires Skyhook Wireless
BlueConic raises $3M in funding
BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth. READ MORE
Nanigans acquired LoopIt
As reported by the Boston Business Journal, Nanigans has acquired LoopIt, which received funding from Redstar Ventures and Avalon Ventures. LoopIt is a 1-to-1 conversation engine that lets consumers easily tap their friends across social networks for advice and opinions at every step of their purchase path, from discovery to point-of-purchase and beyond, to make the experience of shopping online more fun. READ MORE
DataXu raises $10M in funding
As reported by The Boston Business Journal, DataXu in Boston, MA has raised $10M in funding. DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. Investors in the round of funding includes Atlas Venture, Flybridge Capital Partners, Menlo Ventures, and Thomvest Ventures.
uberVU acquired by HootSuite
Five years ago, uberVU recognized that social media was going to change the way we do business. From that moment, global organizations have initiated billions conversations through social. Analysis of these relationships provide real business insights about audiences, messages, products, and markets. That’s why we founded uberVU: to help organizations better understand their market through the power of social data.
From that beginning, we’ve built a powerful solution that’s empowered our customers to maximize value from social media. To further accelerate our growth and vision for social analytics, we’re pleased to announce that uberVU is now part of HootSuite, the world’s most popular social relationship platform. READ MORE
ClickSquared acquired by Zeta Interactive
Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013. READ MORE
CO Everywhere raises $6M in funding
CO Everywhere, the hyper-local location services app, was revealed to have secured a monster round of funding this week from Chinese investment firm, Morningside Group. (The Globe's Scott Kirsner broke the news.) The $6M Series A round should help the company bring on more key employees, continue to better their product, and also to ramp up their marketing of the app. READ MORE
On the Spot Systems acquired by Press Ganey
Press Ganey, the leading patient experience improvement firm, today announced the acquisition of On The Spot Systems®, a point-of-care survey technology firm that enables organizations to capture real-time patient feedback. The acquisition advances Press Ganey’s Patient Voice™ portfolio for health care organizations by adding Point of Care to existing modes of mail, phone and eSurvey. Point of Care expands feedback via any tablet or mobile device enabling providers to improve patient engagement across the continuum of care. READ MORE