Marketing & Advertising Solutions

OwnerIQ Completes $11 Million Financing Round

OwnerIQ, the leading provider of retailer and manufacturer audience monetization services, has completed an $11 million financing round to further drive growth of the category. OwnerIQ drives first-party audience monetization for more retailers than any other company, helping retailers turn their online customers into a valuable asset. At the same time, OwnerIQ's co-operative audience marketplace enables retailers and manufacturers to share first-party data to run targeted digital advertising.

The financing was led by existing investors with new investors joining the syndicate and was completed in two tranches. The first tranche closed in April. READ MORE


Pixability Raises $4M & Completes $8.1M Series B Financing

Pixability, a YouTube marketing software provider, today announced that it closed an additional $4 million financing round led by Point Judith Capital, completing a total Series B investment round of $8.1 million. Quad/Graphics, Inc. (NYSE: QUAD) and Progress Ventures also participated in the round. David Martirano, Co-Founder and General Partner of Point Judith Capital, will be joining Pixability’s board of directors... READ MORE

Zaius Closes $6.3 Million In Series A Financing

ZAIUS , creators of an engagement platform that enables companies to optimize consumer experiences across channels, today announced it has closed a $6.3 million Series A investment from David Skok of Matrix Partners and other investors.

Zaius, headquartered in Cambridge, MA, was founded by software industry veterans from Netezza, Endeca and LogMeIn with experience building enterprise customer experience solutions that have helped thousands of companies convert data into action. Zaius is a game changing solution for organizations with large customer bases who need an easier way to capture, analyze and act on customer data in real time. READ MORE

 

Acquia Acquiring TruCentric

Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it. 

"Today, everyone expects a personalized, relevant, and engaging experience, but the vast majority of visitors are typically anonymous, and therefore difficult to engage. Being a digital-first business requires a commitment to harnessing data from all prospects to make better decisions faster," said Dries Buytaert, CTO and co-founder, Acquia. "Acquia is acquiring TruCentric to help organizations get a handle on their critical customer data, quickly analyze it, and capitalize on it by delivering more engaging experiences from the very first visit to a site." READ MORE


Swipely Raises $20M in Funding

Swipely, a Providence, RI-based platform for merchants to understand customers and grow sales, completed a $20m Series C round of financing.

The round was led by Pritzker Group Venture Capital, with participation from existing investors First Round Capital, Index Ventures and Shasta Ventures... READ MORE

Vsnap adds $1 million in funding

As reported by BetaBoston, Vsnap, who makes it easy for businesses to send short video messages to engage customers & prospects, added $1 Million in funding. 

READ MORE 


Acquia Completes $50 Million Financing Round

Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture PartnersSigma PartnersInvestor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.

“Digital isn’t just about marketing; it is the core of modern business, disrupting everything - commerce, campaigns, customer service, employee engagement, civic engagement and more. Acquia is powering this disruption for enterprise organizations, creating an enormous opportunity to accelerate our momentum,” said Acquia CEO Tom Erickson. “With this new funding, we’re helping our customers maximize their business impact with our open cloud platform for integrated digital experiences.”  READ MORE


SAP to Acquire SeeWhy


SAP AG
 (NYSE: SAP) today announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues. The addition of SeeWhy complements the commerce platform of hybris, an SAP company, with 1-to-1 personalized marketing based on real-time customer behavior that converts customer interactions into sales. The addition of SeeWhy will enhance the real-time customer engagement and commerce platform from hybris and across multiple SAP products by optimizing the customer experience and increases sales across an ever-growing number of delivery channels and touch points.


The growth of online and omni-channel commerce requires businesses across industries to transition to automated personalized marketing and experiences. Businesses are focusing on solutions that convert more traffic into purchases, and nurture customers across channels and devices, while marketers are shifting from one-size-fits-all marketing.  READ MORE


Jack Morton Acquires Genuine Interactive

Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, celebrating 75 years in business, is acquiring Genuine Interactive, a leading digital, mobile and social firm in Boston, thereby giving it unmatched capabilities to seamlessly connect clients with consumers.

“We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint,” Josh McCall, Jack Morton’s Chairman & CEO, commented. “Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected.  Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale.  Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.”  READ MORE

Extreme Reach Acquires BrandAds

Extreme Reach, Inc., the leading video platform for integrated TV, digital and mobile video advertising, announced today that it has completed its acquisition of BrandAds, a video ad intelligence company based in Emeryville, Calif. This acquisition provides Extreme Reach advertising clients with an advanced, real-time video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform... READ MORE

DataXu Acquires JasperLabs

Today, JasperLabs, the dynamic creative optimization (DCO) company I founded three years ago, was acquired by DataXu. Before I had even met the DataXu team, I used to reference a nice DataXu study in which it’s shown that creative is one of the most significant drivers of campaign performance. So as you can imagine, I’m extremely excited to have JasperLabs technology become part of the DataXu programmatic marketing stack...Read More

Placester Raises $5.5M Series A Funding

Placester, the real estate advertising network, today announced a $5.5M Series A financing round led by Romulus Capital, which also led the company’s seed round, with additional participation from existing investors Dave Anderson (Kiva, Silverpop), Josh Summers (Clypd, Where.com), David Cohen (Founder of Techstars), Adam Berrey (Curoverse, Brightcove, Allaire) and Angel Street Capital. With this round, Placester also announced a new product for local media companies with a nationwide deal with Hearst Corporation. The end-to-end, white-labeled consumer real estate portal combines listing data, powerful free-text search technology and a native advertising platform designed for the needs of the industry.


Together with its website product for real estate agents, Placester is realizing its long-term vision of connecting local publishers to the world’s real estate professionals. These publishers have long been out of reach to most real estate professionals due to market fragmentation and antiquated advertising choices. For publishers, this represents a fresh opportunity to garner more of the enormous digital advertising investment made each year by real estate professionals, estimated to reach $14.5B by 2017. READ MORE

NetProspex raises $13M in funding

NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures and other early investors. As the market for B2B data services builds momentum, NetProspex will utilize the funding for further product innovation and to expand sales and marketing to meet growing market demand.

NetProspex also announced today the company’s highest-ever quarterly results for top-line achievement and new customer signings for the quarter that closed March 31. This growing demand is being driven by the fact that, according to Sirius Decisions research, companies that regularly maintain their marketing database realize 66 percent higher conversions to revenue than those that do not. READ MORE

Alignable raises $3.54M in funding

As per SEC filings, Alignable in Waltham, MA has raised $3.45M in funding.  Alignable is the place where local businesses create powerful local networks to maximize their local reach and grow. As businesses grow so does the entire community. Alignable’s patent-pending matching technology makes finding the right local businesses to market with fun and easy- making “The power of local” real for businesses...  READ MORE

TruePosition acquires Skyhook Wireless

TruePosition Inc., a provider of wireless location solutions and a subsidiary of Liberty Media Corporation, announces the acquisition of Skyhook Wireless, a provider of hybrid wireless positioning technology and contextual location intelligence. The acquisition bolsters the product portfolio of both companies by leveraging their complementary technologies.  READ MORE

BlueConic raises $3M in funding

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth.  READ MORE

Nanigans acquired LoopIt

As reported by the Boston Business Journal, Nanigans has acquired LoopIt, which received funding from Redstar Ventures and Avalon Ventures.  LoopIt is a 1-to-1 conversation engine that lets consumers easily tap their friends across social networks for advice and opinions at every step of their purchase path, from discovery to point-of-purchase and beyond, to make the experience of shopping online more fun.  READ MORE

DataXu raises $10M in funding

As reported by The Boston Business Journal, DataXu in Boston, MA has raised $10M in funding.  DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution.  Investors in the round of funding includes Atlas Venture, Flybridge Capital Partners, Menlo Ventures, and Thomvest Ventures. 

uberVU acquired by HootSuite

Five years ago, uberVU recognized that social media was going to change the way we do business. From that moment, global organizations have initiated billions conversations through social. Analysis of these relationships provide real business insights about audiences, messages, products, and markets. That’s why we founded uberVU: to help organizations better understand their market through the power of social data.

From that beginning, we’ve built a powerful solution that’s empowered our customers to maximize value from social media. To further accelerate our growth and vision for social analytics, we’re pleased to announce that uberVU is now part of HootSuite, the world’s most popular social relationship platform.  READ MORE

ClickSquared acquired by Zeta Interactive

Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013.  READ MORE

CO Everywhere raises $6M in funding

CO Everywhere, the hyper-local location services app, was revealed to have secured a monster round of funding this week from Chinese investment firm, Morningside Group. (The Globe's Scott Kirsner broke the news.) The $6M Series A round should help the company bring on more key employees, continue to better their product, and also to ramp up their marketing of the app.  READ MORE

On the Spot Systems acquired by Press Ganey

Press Ganey, the leading patient experience improvement firm, today announced the acquisition of On The Spot Systems®, a point-of-care survey technology firm that enables organizations to capture real-time patient feedback. The acquisition advances Press Ganey’s Patient Voice™ portfolio for health care organizations by adding Point of Care to existing modes of mail, phone and eSurvey. Point of Care expands feedback via any tablet or mobile device enabling providers to improve patient engagement across the continuum of care.  READ MORE

clypd raises $7.25M in funding

Television advertising solutions company clypd announced it has raised an additional $7.25 million in Series A-1 financing, led by Atlas Venture. Other investors in the round include Data Point Capital, Freestyle Capital, Transmedia Capital, Tribeca Venture Partners and Boston Seed Capital. All were participants in an earlier $3.2 million Series A round in March.  READ MORE

Brand Networks Acquires Optimal

When we founded Brand Networks back in 2006, we knew that “social” wasn’t just a marketing tactic or a collection of websites. We knew that social was bigger than that; a digital operating system that connects us to the things that matter most to us. We set out to help to help brands claim their place on the social graph and connect deeper with their customers, fans, and followers.

As the Facebook Platform grew, so did our work there, eventually earning us the distinction of Strategic Preferred Marketing Developer. As additional social platforms like LinkedIn and Google+ have opened their APIs to marketing developers, we have jumped in with both feet. We are proud to have helped some of the world’s best known brands become the world’s most liked and connected.  READ MORE

Swirl raises $8M in funding

Swirl Networks, Inc. today announced that it closed a strategic $8 million investment round led by Hearst Ventures, a unit of Hearst Corporation, to fuel the expansion of its technology platform into the large-scale, multi-category retail market. Swirl is extending its proven mobile marketing and personalization capabilities from specialty apparel and fashion retailers to the largest big box and department stores to drive in-store sales, customer engagement and loyalty. The round includes repeat investments from SoftBank Capital, a unit of SoftBank Corp., and Longworth Venture Partners.  READ MORE

Leaf raises $20M in funding

Leaf, creator of theLeafPresenterTM, a tablet specifically designed for commerce, today announced it has closed $20 million in its first round ofinstitutional funding from Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payments processors and a leading provider of merchant business solutions. The funding will accelerate Leaf’s mission to provide a unified, open commerce platform that redefines the way brick and mortarmerchants operate. The Leaf platform enables integratedcommerce solutions and gives merchants the ability to choosethe business tools that best fit their needs. Leaf will use the funds to advance manufacturing capabilities of its proprietary, purpose-built tablet, the LeafPresenter, and expand its team of talented developers and employees to grow the LeafBusinessTMapplication and the Leaf AppstoreTM.  READ MORE

Locu acquired by GoDaddy for a reported $70M

From Locu's blog: At Locu, our mission is to help local businesses thrive by better connecting merchants with customers.  We’re happy to announce our next step in furthering this mission: Locu will be joining the GoDaddy family.

We’ve been close partners with GoDaddy since
earlier this year, and we’re excited to join them to continue building the best experience for local businesses to be found online.  As the world’s top platform for small businesses, GoDaddy brings unparalleled leadership and expertise for us to jointly transform the way small businesses use technology and to help them grow.  READ MORE

ShopAdvisor raises $5M in funding

ShopAdvisor in Concord, MA has raised $5M in funding.  ShopAdvisor develops a shopping service used by publishers of tablet magazines, websites and applications. ShopAdvisor provides a shopping experience that deepens reader engagement and enhances advertising revenues without disrupting the creative publishing process. READ MORE

Extreme Reach to Acquire DGIT’s TV Business for $485 Million

Extreme Reach, Inc., a leading video platform for integrated TV, online and mobile advertising, announced today that it has agreed to acquire the TV business of Digital Generation, Inc. (NASDAQ: DGIT), including its advertising distribution business unit, for $485 million in cash. The transaction, which is subject to approval by DGIT’s shareholders, is expected to be accomplished in two contemporaneous steps: DGIT will distribute its online business to DGIT shareholders in the form of a new publicly-traded company, and Extreme Reach will acquire the remaining DGIT business pursuant to a cash merger. READ MORE

Jumptap acquired by Millennial Media for $200M+

Millennial Media, the independent leader in mobile advertising and data, today announced that it has signed a definitive agreement to acquire privately-held, Boston-based Jumptap in a predominantly stock transaction. Under the terms of the agreement, based on Millennial Media's closing share price on August 9, 2013, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media, corresponding to approximately 22.5% pro forma ownership post transaction. The closing of the acquisition is subject to the satisfaction of various customary closing conditions, including approval by Millennial Media's stockholders.  READ MORE