Marketing & Advertising Solutions

NetProspex raises $13M in funding

NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures and other early investors. As the market for B2B data services builds momentum, NetProspex will utilize the funding for further product innovation and to expand sales and marketing to meet growing market demand.

NetProspex also announced today the company’s highest-ever quarterly results for top-line achievement and new customer signings for the quarter that closed March 31. This growing demand is being driven by the fact that, according to Sirius Decisions research, companies that regularly maintain their marketing database realize 66 percent higher conversions to revenue than those that do not. READ MORE

Alignable raises $3.54M in funding

As per SEC filings, Alignable in Waltham, MA has raised $3.45M in funding.  Alignable is the place where local businesses create powerful local networks to maximize their local reach and grow. As businesses grow so does the entire community. Alignable’s patent-pending matching technology makes finding the right local businesses to market with fun and easy- making “The power of local” real for businesses...  READ MORE

TruePosition acquires Skyhook Wireless

TruePosition Inc., a provider of wireless location solutions and a subsidiary of Liberty Media Corporation, announces the acquisition of Skyhook Wireless, a provider of hybrid wireless positioning technology and contextual location intelligence. The acquisition bolsters the product portfolio of both companies by leveraging their complementary technologies.  READ MORE

BlueConic raises $3M in funding

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth.  READ MORE

Nanigans acquired LoopIt

As reported by the Boston Business Journal, Nanigans has acquired LoopIt, which received funding from Redstar Ventures and Avalon Ventures.  LoopIt is a 1-to-1 conversation engine that lets consumers easily tap their friends across social networks for advice and opinions at every step of their purchase path, from discovery to point-of-purchase and beyond, to make the experience of shopping online more fun.  READ MORE

DataXu raises $10M in funding

As reported by The Boston Business Journal, DataXu in Boston, MA has raised $10M in funding.  DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution.  Investors in the round of funding includes Atlas Venture, Flybridge Capital Partners, Menlo Ventures, and Thomvest Ventures. 

uberVU acquired by HootSuite

Five years ago, uberVU recognized that social media was going to change the way we do business. From that moment, global organizations have initiated billions conversations through social. Analysis of these relationships provide real business insights about audiences, messages, products, and markets. That’s why we founded uberVU: to help organizations better understand their market through the power of social data.

From that beginning, we’ve built a powerful solution that’s empowered our customers to maximize value from social media. To further accelerate our growth and vision for social analytics, we’re pleased to announce that uberVU is now part of HootSuite, the world’s most popular social relationship platform.  READ MORE

ClickSquared acquired by Zeta Interactive

Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013.  READ MORE

CO Everywhere raises $6M in funding

CO Everywhere, the hyper-local location services app, was revealed to have secured a monster round of funding this week from Chinese investment firm, Morningside Group. (The Globe's Scott Kirsner broke the news.) The $6M Series A round should help the company bring on more key employees, continue to better their product, and also to ramp up their marketing of the app.  READ MORE

On the Spot Systems acquired by Press Ganey

Press Ganey, the leading patient experience improvement firm, today announced the acquisition of On The Spot Systems®, a point-of-care survey technology firm that enables organizations to capture real-time patient feedback. The acquisition advances Press Ganey’s Patient Voice™ portfolio for health care organizations by adding Point of Care to existing modes of mail, phone and eSurvey. Point of Care expands feedback via any tablet or mobile device enabling providers to improve patient engagement across the continuum of care.  READ MORE

clypd raises $7.25M in funding

Television advertising solutions company clypd announced it has raised an additional $7.25 million in Series A-1 financing, led by Atlas Venture. Other investors in the round include Data Point Capital, Freestyle Capital, Transmedia Capital, Tribeca Venture Partners and Boston Seed Capital. All were participants in an earlier $3.2 million Series A round in March.  READ MORE

Brand Networks Acquires Optimal

When we founded Brand Networks back in 2006, we knew that “social” wasn’t just a marketing tactic or a collection of websites. We knew that social was bigger than that; a digital operating system that connects us to the things that matter most to us. We set out to help to help brands claim their place on the social graph and connect deeper with their customers, fans, and followers.

As the Facebook Platform grew, so did our work there, eventually earning us the distinction of Strategic Preferred Marketing Developer. As additional social platforms like LinkedIn and Google+ have opened their APIs to marketing developers, we have jumped in with both feet. We are proud to have helped some of the world’s best known brands become the world’s most liked and connected.  READ MORE

Swirl raises $8M in funding

Swirl Networks, Inc. today announced that it closed a strategic $8 million investment round led by Hearst Ventures, a unit of Hearst Corporation, to fuel the expansion of its technology platform into the large-scale, multi-category retail market. Swirl is extending its proven mobile marketing and personalization capabilities from specialty apparel and fashion retailers to the largest big box and department stores to drive in-store sales, customer engagement and loyalty. The round includes repeat investments from SoftBank Capital, a unit of SoftBank Corp., and Longworth Venture Partners.  READ MORE

Leaf raises $20M in funding

Leaf, creator of theLeafPresenterTM, a tablet specifically designed for commerce, today announced it has closed $20 million in its first round ofinstitutional funding from Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payments processors and a leading provider of merchant business solutions. The funding will accelerate Leaf’s mission to provide a unified, open commerce platform that redefines the way brick and mortarmerchants operate. The Leaf platform enables integratedcommerce solutions and gives merchants the ability to choosethe business tools that best fit their needs. Leaf will use the funds to advance manufacturing capabilities of its proprietary, purpose-built tablet, the LeafPresenter, and expand its team of talented developers and employees to grow the LeafBusinessTMapplication and the Leaf AppstoreTM.  READ MORE

Locu acquired by GoDaddy for a reported $70M

From Locu's blog: At Locu, our mission is to help local businesses thrive by better connecting merchants with customers.  We’re happy to announce our next step in furthering this mission: Locu will be joining the GoDaddy family.

We’ve been close partners with GoDaddy since
earlier this year, and we’re excited to join them to continue building the best experience for local businesses to be found online.  As the world’s top platform for small businesses, GoDaddy brings unparalleled leadership and expertise for us to jointly transform the way small businesses use technology and to help them grow.  READ MORE

ShopAdvisor raises $5M in funding

ShopAdvisor in Concord, MA has raised $5M in funding.  ShopAdvisor develops a shopping service used by publishers of tablet magazines, websites and applications. ShopAdvisor provides a shopping experience that deepens reader engagement and enhances advertising revenues without disrupting the creative publishing process. READ MORE

Extreme Reach to Acquire DGIT’s TV Business for $485 Million

Extreme Reach, Inc., a leading video platform for integrated TV, online and mobile advertising, announced today that it has agreed to acquire the TV business of Digital Generation, Inc. (NASDAQ: DGIT), including its advertising distribution business unit, for $485 million in cash. The transaction, which is subject to approval by DGIT’s shareholders, is expected to be accomplished in two contemporaneous steps: DGIT will distribute its online business to DGIT shareholders in the form of a new publicly-traded company, and Extreme Reach will acquire the remaining DGIT business pursuant to a cash merger. READ MORE

Jumptap acquired by Millennial Media for $200M+

Millennial Media, the independent leader in mobile advertising and data, today announced that it has signed a definitive agreement to acquire privately-held, Boston-based Jumptap in a predominantly stock transaction. Under the terms of the agreement, based on Millennial Media's closing share price on August 9, 2013, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media, corresponding to approximately 22.5% pro forma ownership post transaction. The closing of the acquisition is subject to the satisfaction of various customary closing conditions, including approval by Millennial Media's stockholders.  READ MORE

Vee24 raises $5.5M in funding

Vee24, a provider of next generation live help solutions to leading brands including Audi, DFS, L'Oreal, Land Rover, Schuh, and Vodafone, announced today that it has closed a Series A financing. The $5.5 million round was led by Data Point Capital along with Point Judith Capital. Vee24, the only company providing a unified voice, video, text, and co-browsing platform, allows brands to offer their customers the same top-notch personalized customer assistance on their websites that they provide in-store. READ MORE

Micronotes raises $1M in funding

As per SEC filings, Micronotes in Cambridge, MA have raised $1M in funding.  Micronotes is a digital sales company with a mission to radically improve the productivity of cross-selling for financial institutions through big data analytics and one-on-one interviews.  READ MORE

Jebbit raises $1.25M in funding

Jebbit, a Boston, MA-based pay-per-performance ad network, closed an additional $1.25m in funding.  The round was led by Data Point Capital, with participation from existing investor Boston Seed Capital. In conjunction with the funding, Data Point’s founder Scott Savitz, will join Jebbit’s Board of Directors. 

The company intends to use the capital to build out sales and tech teams to bring to market other innovative products in the mobile and video advertising spaces.  READ MORE

Crowdly raises $1.2M in funding

Crowdly, a new advocate management platform that helps big brands find, rank and connect with their passionate advocates on Facebook, today announced that the company has closed more than $1.2 million in seed funding with significant involvement from Launchpad Venture Group. Additional investors include New York Angels and Laconia Ventures, both based in New York City, along with support from a number of individual strategic investors. The funding will be used to expand Crowdly’s product, sales and marketing efforts. READ MORE

Mediaspectrum raises $35.8M in funding

Mediaspectrum, Inc.®, a global provider of SaaS technology for advertising, content management and publishing across multiple channels, today announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. 

Mediaspectrum will use the proceeds to support its continued rapid growth, which is being driven by strong global demand for its solutions from some of the world’s leading media companies. As part of the transaction, Peter Sobiloff, Managing Director and Cian Cotter, Principal at Insight Venture Partners, will join Mediaspectrum’s Board of Directors.   READ MORE

Privy raises $1.7M in funding

Per the Privy blog:  I'm excited to officially announce we just closed a $1.7M round with participation from Atlas Venture, 500 Startups, John Dais (VP Finance at Wildfire), Mike Volpe (CMO of Hubspot), Justin Kitch (founder of Homestead), Ralph James (former COO at First Marblehead), Jere Doyle (founder of Eversave), John Goscha (founder of IdeaPaint), Sierra Maya Ventures, Genie Bottle Ventures and more amazingly supportive angel investors. READ MORE

Jana raises $15M in funding

Publicis Groupe [EURONEXT Paris: FR0000130577] is making a $15 million strategic investment in Jana Mobile, the global company that rewards consumer action in emerging markets such as Brazil, India, Indonesia and Nigeria. This is the first direct investment Publicis Groupe has made in a mobile technology startup, and as part of the $15 million investment, Publicis Groupe Charmain and CEO Maur ice Lévy will join Jana’s Board of Directors. Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi, will join Jana’s Board of Advisors.  READ MORE

DataXu raises $27M in funding

DataXu, a provider of digital marketing software for the enterprise, today announced that it has closed $27 million in funding. This new round of financing will reinforce the company’s leadership position, support ongoing global expansion and accelerate additional investment in technology that keeps its customers at the forefront of innovation.

The investment was led by Thomvest Ventures, a venture capital group headed by Founder and Managing Director Peter Thomson, a director of Thomson Reuters. All three current major investors – Atlas Venture, Flybridge Capital Partners and Menlo Ventures – participated in the round. Stefan Clulow, Managing Director of Thomvest, joins DataXu’s board of directors with this investment.  READ MORE

Alignable raises $1M in funding

As reported by Scott Kirsner, Alignable has raised slightly more than $1M in initial funding from Boston Seed Capital, Longworth Venture Partners, NextView Ventures, and CrunchFund.  Alignable is the place where local businesses come together to market and grow. They shift market power to local businesses by giving them a place to network, market their business alone or together, grow their business and support their communities.  READ MORE

Dailybreak raises $2M in additional funding

As reported by the Boston Business Journal, Dailybreak in Boston, MA has raised $2M in additional funding on top of the company's previous $5M round raised in 2012.  Dailybreak provides a social engagement platform designed to drive consumer participation and action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turn-key, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers.  READ MORE

Brand Networks raises $68M in funding

Brand Networks, a leading provider of integrated social software solutions and digital marketing services, has raised $68 million in growth financing as a minority investment from AEA Investors, a leading global private equity firm with more than $6 billion of assets under management, to accelerate product development, sales growth and global expansion. AEA will also provide Brand Networks with additional capital going forward as needed for strategic growth initiatives and acquisitions. Two partners from AEA will be joining Brand Networks’ Board of Directors. Additionally, AEA has appointed Kurt Holstein as an independent board member. Holstein is a former P&G executive and co-founder and COO of interactive marketing agency Rosetta, which sold to Publicis for $575 million in 2011.  READ MORE

CourseAdvisor acquired by The Washington Post

The Washington Post Company (NYSE:WPO) has acquired the outstanding stock of CourseAdvisor Inc. (, a premier online lead generation provider, headquartered in Wakefield, MA. Terms of the acquisition were not disclosed. In 2006, The Washington Post Company made a small investment in CourseAdvisor.  READ MORE