Marketing & Advertising Solutions
Breakaway Acquires Crunch Brands
We are excited to announce that Breakaway has acquired the agency Crunch Brands, an exceptional multi-disciplinary team led by our new Chief Marketing Officer, Ted Schlueter.
Our mission has always been to help drive value for our portfolio companies and clients. Sometimes that’s investing capital or placing talent. Often it’s developing a new brand strategy, building exceptional creative assets, and activating it across a community. There is always a place these businesses want to go. It might be dominating their category, exponential growth or building towards an IPO. Whatever it is, we have engineered an incredible machine to get them there faster. READ MORE
*Learn more about Breakaway's story in our interview with Baldwin, CEO & Schlueter, CMO after the acquisition - HERE
Dun & Bradstreet Acquires NetProspex
Dun & Bradstreet (NYSE: DNB), the world's leading source of commercial information and insight on businesses, today announced that it has acquired NetProspex, the Massachusetts-based company that is a leader in B2B professional contact data and data management. The acquisition combines NetProspex's comprehensive professional contact database with Dun & Bradstreet's proprietary global business data and analytics.
"Dun & Bradstreet already provides our customers and partners the most comprehensive view of companies around the world, and now our customers can reach the largest, most accurate set of decision makers and decision influencers," said Bob Carrigan, president and chief executive officer and director of Dun & Bradstreet. "This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, putting quality relationship insight at the center of their marketing data strategy." READ MORE
NewSpring Capital Invests in SiteSpect
NewSpring Capital, a family of private equity funds, announced today that NewSpring Growth Capital, the firm's dedicated technology and business services growth equity fund, has invested $13 million in a minority financing in SiteSpect, Inc. ("SiteSpect"). This represents the Fund's sixth deal of 2014 as a closing was held on December 29, 2014.
This is the first outside funding received by the A/B and multivariate testing provider that incorporated in 2004. Since its founding, SiteSpect has been a recognized leader with its unique SaaS-based optimization technology that enables marketers, product managers and developers to test and optimize the entire digital user experience and increase revenue. Backed by a strong executive team and unique, patented technology, SiteSpect provides the only true enterprise-grade A/B and multivariate testing platform to the world's largest and most successful online brands. READ MORE
Swoop Raises $2.1M
As reported by Sara Castellanos at Boston Business Journal, Swoop, a Cambridge-based adtech firm, has raised $2.1 million from six undisclosed investors, according to a Dec. 22 regulatory filing with the U.S. Securities and Exchange Commission. READ MORE
Adelphic Secures $11M Series B Funding
Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and Google Ventures.
The advertising landscape is changing – 80 percent of digital advertising spend will switch to programmatic by 2017. Adelphic is a leading architect of this shift. The company’s patented technology has brought true programmatic buying to mobile at a scale and effectiveness not previously seen in mobile and, in so doing, has become the preferred mobile DSP for many of the world’s leading agencies and trading desks. READ MORE
Mavrck Announces $2.5M Series A Funding
Mavrck, out of Techstars Boston, today announced $2.5M Series A funding from GrandBanks Capital... READ MORE
Publicis Groupe to Acquire Sapient
Publicis Groupe (Euronext Paris: FR0000130577, CAC 40)and Sapient (NASDAQ: SAPE) today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for $25.00 per share. The agreement has been approved unanimously by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient.
Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation. It will also give Publicis Groupe access to new markets and creating new revenue streams. This acquisition fulfills many of Publicis Groupe’s objectives: we will enhance our leadership position in digital, achieve our goal of deriving 50% of our revenues from digital and technology three years ahead of our 2018 plan, and leverage technology, consulting capabilities to expand in new verticals, and offering new and exciting opportunities to our talents.” READ MORE
Visible Measures Secures $7 Million in Growth Capital
Visible Measures, the leader in Content Advertising, today announced that it has closed a $7 million investment round with participation from General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund, and Advance Publications. The company will use the funding to continue to help brands win the battle for consumer attention by programmatically leveraging video and native advertiser content.
“There is competition for consumer attention in every major advertiser category. With more noise and media fragmentation than ever before, the question facing modern marketers is ‘How can I win more share of attention for my brand and products?’ The answer is being able to engage audiences with content advertising, programmatically through video and native,” said Brian Shin, CEO and Founder of Visible Measures. “This funding enables us to continue pushing the boundaries of the emerging Content Advertising category, which combines critical aspects of Content Marketing, Programmatic Advertising, and Marketing Automation to deliver maximum brand advertising effectiveness for marketers.” READ MORE
Fiksu Secures $10 Million in Debt Funding
BOSTON – OCTOBER 21, 2014 – Fiksu (www.fiksu.com), a data-driven mobile ad tech company, today announced it secured $10 million in mezzanine debt funding from Silicon Valley Bank. The company plans to use the funding to continue to support further global expansion and ongoing development for the company’s award winning Programmatic Mobile Demand Platform. This financing comes on heels of the announcement that the company surpassed $100 million in annual revenue and hired Kenneth Goldman as CFO.
Fiksu experienced exceptional growth this year, adding over 100 employees bringing the employee count to almost 300 and driving over 1 billion client downloads in nine months, accelerating the company's trajectory as the leader in mobile marketing. Fiksu counts leading brands such as Coca-Cola, Disney, The New York Times, Dunkin’ Donuts, Groupon and Topps among the customers it works with to optimize mobile ad targeting and enhance campaign performance.
“This has been a banner year of domestic and international growth, marquee customer wins and unprecedented revenue milestones for Fiksu,” said Kenneth Goldman, CFO, Fiksu. “This financing enables us to continue to capitalize on the burgeoning market opportunities before us, and the partnership with Silicon Valley Bank—with its proven history of success working with high tech innovators—will certainly help us to reach our expansive growth goals.”
In addition to offices in San Francisco and Northampton, Massachusetts—and overseas in London, Finland, Singapore, South Korea and Japan—the company is doubling its office space in its Boston headquarters and recently opened new U.S. offices in New York City, Chicago and Los Angeles. Fiksu expects to continue aggressively expanding its global workforce in the coming year.
“It is our pleasure to work with Fiksu, and other innovative companies around the world that are leading their industries, as they reach new levels of success and pursue ambitious goals,” said Dan Allred, market manager, of Silicon Valley Bank in Boston. “Our aim is to help the Fisku team move its business forward quickly with the right financing, connections and global services it needs as the company expands globally and prepares for its next phase of growth.”
Fiksu has previously raised two rounds of equity funding from Charles River Ventures and Qualcomm Ventures.
Fiksu is the leading provider of mobile marketing products. A data-driven mobile ad tech company, the power of Fiksu is fueled by information assets from over 3.3 billion app installs and 4.7 trillion marketing events tracked across 1.7 billion devices. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu, and on the Fiksu blog.
About Silicon Valley Bank
Banking the world's most innovative companies and exclusive wineries, SVB offers diverse financial services, knowledge, global networks, and world class service to increase our clients' probability of success. With more than $33 billion in assets and more than 1,700 employees, we provide commercial, international and private banking through our locations around the world. Forbes Magazine ranks us among America's Best Banks and Fortune named SVB one of the best places to work. (Nasdaq: SIVB) www.svb.com.
Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System.
Silicon Valley Bank
EverTrue Raises $8M Series B
EverTrue (www.evertrue.com), a social donor management platform, today announced $8Min Series B funding led by Bain Capital Ventures, with participation from Silicon Valley Bank. This latest round of funding brings the company's total financing to $14.5M. EverTrue plans to use the capital to support further investments in engineering, data science and customer success.
TechStars Boston alumnus and MassChallenge winner EverTrue works with more than 250 organizations, including leading higher education institutions and independent schools. Powered by social networks including LinkedIn and Facebook, the EverTrue platform provides real-time intelligence to support donor identification and prospect management... READ MORE
StringCan Interactive Acquires Baked & Branded
Combined company merges marketing innovation with application technology development to answer market need; Eric Sullivan appointed president of Baked & Branded, chief technology officer of StringCan Interactive
StringCan Interactive, which makes digital complexity simple through strategic online marketing, branding and technology services, today announced that it has acquired Boston-based Baked & Branded, a technology services firm specializing in bringing startups to market. The combined company will merge creative strategy with application technology development to offer an all-inclusive solution for brands. As part of StringCan Interactive, Baked & Branded’s Chief Operating Officer Eric Sullivan will become StringCan’s chief technology officer (CTO) and president of Baked & Branded, serving clients worldwide.
Today’s connected individual expects access to brands and content 24/7, regardless of the device. Marketers need access to advanced technology alongside their marketing efforts now more than ever; the two can no longer be separate from each other. Recognizing that need, StringCan Interactive and Baked & Branded have worked together as partners for the last year on both startup and emerging company launches and large, complex projects such as the World Trade Centers Association global digital marketing and technology platform. With the acquisition of Baked & Branded, StringCan Interactive can now provide agile and flexible end-to-end technology and marketing strategy, and execution to clients looking for solutions to complex problems, all under one brand. READ MORE
HubSpot goes public
HubSpot, a leading inbound marketing and sales software company, today announced the pricing of its initial public offering of 5,000,000 common shares at a price to the public of $25.00 per share. All of the shares are being offered by HubSpot. In addition, HubSpot has granted the underwriters a 30-day option to purchase up to an additional 750,000 common shares to cover over-allotments, if any. The shares are expected to begin trading on The New York Stock Exchange on October 8, 2014 under the ticker symbol “HUBS”... READ MORE
Millennial Media To Acquire Nexage
To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.
“We are in a very exciting time right now as we help to build, educate and advance the role of RTB and programmatic solutions to advertisers, publishers, and developers,” said Michael Barrett, President and CEO of Millennial Media. “Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange, and maximize the yield for our publishers. The opportunity to integrate Nexage’s programmatic technology with our deep roots and heritage in agency relationships will uniquely position us in this fast paced ecosystem. Together, our companies will be able to offer managed services for agencies and a complete set of programmatic tools for automated buyers. We are looking forward to having the Nexage team join our family as we continue to build the next generation of mobile advertising.” READ MORE
BuySellAds Acquires LaunchBit
We are pleased to announce that we’ve acquired email advertising company, LaunchBit.
We have worked with co-founders Elizabeth and Jennifer over the last couple of years and have seen their growth first hand. In March we formally partnered with LaunchBit, allowing advertisers to extend their performance campaigns across our niche networks like Carbon Ads. READ MORE
Skyword Acquires Vidaao & Raises $11M in Funding
Skyword, the leading content marketing platform and services company, today announced that it has acquired Vidaao, a New York City-based video creation platform with a freelance video producer community. Terms of the acquisition were not disclosed.
The company also announced that it has closed an additional $11 million in growth financing from Cox Media Group. The investment will be used to continue to grow the organization, expand its product and service offerings, and build out the company’s partner ecosystem. .. READ MORE
HubSpot Files for a $100M IPO
As per SEC filings, HubSpot has filed for a $100M IPO. HubSpot is a SaaS based inbound marketing and sales platform. Investors in HubSpot include General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia Capital, Charles River Ventures, and Google Ventures. READ MORE
Acquia Raises Additional Funding from Amazon
Acquia, the digital business company, announced today that it has raised additional funding from Amazon.com, Inc. This investment builds on Acquia’s recent $50 million financing round led by New Enterprise Associates (NEA), and included Split Rock Partners, and existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. This additional funding from Amazon.com will help Acquia accelerate development of its solutions for personalization, commerce, and big data marketing on the world's most resilient open cloud platform for Drupal.
“Digital innovation is the core of modern business, disrupting everything -- commerce, campaigns, customer service, employee engagement, civic engagement, and more,” said Acquia CEO Tom Erickson. “The funding we have received, including the additional funds from Amazon, will strengthen our go-to-market efforts and help us deliver the premiere open cloud platform for content, community and commerce... READ MORE
Progress Ventures Invests in Crave Labs
As reported by Boston Business Journal, Cambridge-based venture capital firm Progress Ventures has invested in Boston-based mobile advertising technology firm Crave Labs. READ MORE
ViralGains Raises $2.8M of a Planned $3.3M Round of Funding
ViralGains, a company with a mission to create authentic relationships between consumers and advertisers through online video, today announced that the company has raised $2.8 million of a $3.3 million round of funding. The company is using the funds to move into new markets, including Southern California, New York City and Chicago, and to grow the demand and supply sides of its business.
The round was led by Hub Angels, with participation from 45 investors, including 500 Startups’ Dave McClure, Chicago-based Pallasite Ventures, Boston’s Launch Capital and local Boston-based angels Ty Danco, Joe Caruso, Jay Batson and Semyon Dukach. In addition, rapper Nasir “Nas” Jones is part of the investment group... READ MORE
ChoiceStream Raises $7.5 Million
ChoiceStream, a full-service programmatic media-buying company today announced that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform.
“This funding will be used to expand ChoiceStream’s programmatic platform by further investing in our survey-based targeting, dynamic creative, and audience insights capabilities,” says Eric Bosco, CEO of ChoiceStream. READ MORE
OwnerIQ Completes $11 Million Financing Round
OwnerIQ, the leading provider of retailer and manufacturer audience monetization services, has completed an $11 million financing round to further drive growth of the category. OwnerIQ drives first-party audience monetization for more retailers than any other company, helping retailers turn their online customers into a valuable asset. At the same time, OwnerIQ's co-operative audience marketplace enables retailers and manufacturers to share first-party data to run targeted digital advertising.
The financing was led by existing investors with new investors joining the syndicate and was completed in two tranches. The first tranche closed in April. READ MORE
Pixability Raises $4M & Completes $8.1M Series B Financing
Pixability, a YouTube marketing software provider, today announced that it closed an additional $4 million financing round led by Point Judith Capital, completing a total Series B investment round of $8.1 million. Quad/Graphics, Inc. (NYSE: QUAD) and Progress Ventures also participated in the round. David Martirano, Co-Founder and General Partner of Point Judith Capital, will be joining Pixability’s board of directors... READ MORE
Zaius Closes $6.3 Million In Series A Financing
ZAIUS , creators of an engagement platform that enables companies to optimize consumer experiences across channels, today announced it has closed a $6.3 million Series A investment from David Skok of Matrix Partners and other investors.
Zaius, headquartered in Cambridge, MA, was founded by software industry veterans from Netezza, Endeca and LogMeIn with experience building enterprise customer experience solutions that have helped thousands of companies convert data into action. Zaius is a game changing solution for organizations with large customer bases who need an easier way to capture, analyze and act on customer data in real time. READ MORE
Acquia Acquiring TruCentric
Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.
"Today, everyone expects a personalized, relevant, and engaging experience, but the vast majority of visitors are typically anonymous, and therefore difficult to engage. Being a digital-first business requires a commitment to harnessing data from all prospects to make better decisions faster," said Dries Buytaert, CTO and co-founder, Acquia. "Acquia is acquiring TruCentric to help organizations get a handle on their critical customer data, quickly analyze it, and capitalize on it by delivering more engaging experiences from the very first visit to a site." READ MORE
Swipely Raises $20M in Funding
Swipely, a Providence, RI-based platform for merchants to understand customers and grow sales, completed a $20m Series C round of financing.
The round was led by Pritzker Group Venture Capital, with participation from existing investors First Round Capital, Index Ventures and Shasta Ventures... READ MORE
Vsnap adds $1 million in funding
As reported by BetaBoston, Vsnap, who makes it easy for businesses to send short video messages to engage customers & prospects, added $1 Million in funding.
Acquia Completes $50 Million Financing Round
Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.
“Digital isn’t just about marketing; it is the core of modern business, disrupting everything - commerce, campaigns, customer service, employee engagement, civic engagement and more. Acquia is powering this disruption for enterprise organizations, creating an enormous opportunity to accelerate our momentum,” said Acquia CEO Tom Erickson. “With this new funding, we’re helping our customers maximize their business impact with our open cloud platform for integrated digital experiences.” READ MORE
SAP to Acquire SeeWhy
SAP AG (NYSE: SAP) today announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues. The addition of SeeWhy complements the commerce platform of hybris, an SAP company, with 1-to-1 personalized marketing based on real-time customer behavior that converts customer interactions into sales. The addition of SeeWhy will enhance the real-time customer engagement and commerce platform from hybris and across multiple SAP products by optimizing the customer experience and increases sales across an ever-growing number of delivery channels and touch points.
The growth of online and omni-channel commerce requires businesses across industries to transition to automated personalized marketing and experiences. Businesses are focusing on solutions that convert more traffic into purchases, and nurture customers across channels and devices, while marketers are shifting from one-size-fits-all marketing. READ MORE
Jack Morton Acquires Genuine Interactive
Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, celebrating 75 years in business, is acquiring Genuine Interactive, a leading digital, mobile and social firm in Boston, thereby giving it unmatched capabilities to seamlessly connect clients with consumers.
“We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint,” Josh McCall, Jack Morton’s Chairman & CEO, commented. “Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected. Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.” READ MORE
Extreme Reach Acquires BrandAds
Extreme Reach, Inc., the leading video platform for integrated TV, digital and mobile video advertising, announced today that it has completed its acquisition of BrandAds, a video ad intelligence company based in Emeryville, Calif. This acquisition provides Extreme Reach advertising clients with an advanced, real-time video ad measurement solution with fraud detection, audience measurement, brand safety, effectiveness research and social monitoring all in one platform... READ MORE