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Marketing & Advertising Solutions
To meet growing demand from the magazine industry for a comprehensive technology solution for digital content publishing, industry leaders Godengo, Inc. (www.godengo.com) and Texterity, Inc. (www.texterity.com) today announced that they have joined forces to create the first unified platform that’s focused on helping publishers leverage digital, web, and mobile media. Under terms of the completed transaction, Godengo, the largest provider of content management systems for magazine publishers, has acquired Texterity, a leading provider of digital magazines and mobile applications. Terms of the private deal were not disclosed.
SessionM, the mobile engagement engine for the app economy, announced a $20 million Series B round of financing led by Charles River Ventures. SessionM's current investors, Highland Capital Partners and Kleiner PerkinsCaufield and Byers (KPCB), also fully participated in the round. The companywill use the financing to hire top talent and continue rapid expansion of its platform, technology and network footprint.
As per SEC filings, SocMetrics in Cambridge, MA has raised $250K in funding. SocMetrics is a revenue optimization SaaS platform for agencies and brands to win more new business, create proposals and marketing campaigns more efficiently, and monitor competitive standing in key segments by leveraging industry-specific influencers in social media.
Catalina Marketing Corporation, the leader in precision consumer marketing, today announced that is has completed its acquisition of Modiv Media, the industry-proven provider of mobile commerce solutions. The integration of Modiv into Catalina provides brands and retailers the ability to engage shoppers, influence their behavior, and boost loyalty with a unique mobile experience that saves shoppers time and money.
As per SEC filings, LiveWire Mobile in Littleton, MA has raised $500K in debt financing. LiveWire Mobile has a comprehensive end-to-end managed service solutions for network operators, consumer device manufacturers, media companies and content providers. With a broad suite of mobile entertainment services, Livewire Mobile transforms everyday mobile communication into a fun, exciting and personal experience for consumers and a profitable opportunity for our customers.
As reported by Scott Kirsner, Adelphic Mobile has raised $2M in funding from Matrix Partners. Antonio Rodriguez will be joining their board. Other investors include Project 11 Ventures and Mocospace Co-Founder Justin Siegel. Adelphic Mobile enables efficient buying and selling of targeted mobile media at scale through their powerful and intelligent Predictive Data Platform. Their platform, AudienceCube™, is a new targeting technology that systematically extracts data predictive of campaign performance, and makes it available real-time so that media becomes more targetable and reachable.
As per SEC filings, Ping4 in Hollis, NH has raised $1.1M in funding. Ping4 is a new mobile messaging platform that pushes real-time alerts and rich content to your smartphone based on your location, preferences, or proximity to your favorite stores.
SavingStar, the only national fully digital grocery savings service, announced today that it has raised $9 million in Series C financing led by global venture capital firm DCM. SavingStar enables shoppers to save money on their groceries – without the need to clip or print paper coupons – by linking special offers found on SavingStar.com, or the company’s iPhone and Android apps, to their grocery and drug store loyalty cards. Since its launch in April 2011, 1.5 million people have joined SavingStar and more than 150 brands have run offers on the service. Joining DCM in the round are previous investors Flybridge Capital Partners, First Round Capital, IA Ventures, board member and Buddy Media CEO Michael Lazerow, and Sir Keith Mills, founder of Loyalty Management Group. Tom Blaisdell, general partner at DCM, will join SavingStar’s board.
Today, Media Armor is proud to announce our $1.5M Series A, and welcome investors, new and old alike, to the fold!
Founded in 2010 by Eric Brown and Elizabeth Zalman,
Media Armor’s raison d’être is rooted in mobile, the most exciting
medium of our time. We believe that mobile display, at a minimum,
should be approached with the same sophistication and accountability as
online. Through our display, we enable Brands and Retailers to acquire
new customers, keep existing ones loyal, and remarket to past site
visitors. All programs are run with a traditional test-and-control,
isolating the view-based incremental-impact of our media. Media Armor
is the first in mobile to offer view-through, quantitative
test-and-control, and ID-level decisioning based upon a brand’s own data
set.
Our round was led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners, and investors include Neu Venture Capital’s Jerry Neumann, Brian Cohen, Chairman of New York Angels, John Taysom, Investor and currently on a Fellowship year at Harvard, Jeffrey Silverman of Laconia Ventures LLC, Philip Grieshaber, Principal Scientist at Adobe, Justin Siegel, Co-founder & CEO of Mocospace, and Steve Tinlin, Investor and ad tech veteran.
Zylo Media™, the digital marketing firm that has developed the innovative promotional marketing tool BoodleUP™, today announced that it has raised an additional $400,000 in seed financing. This funding round was led by members of the Maine Angels, and also included individual investors from Silicon Valley and Florida. Terms of the financing have not been disclosed.
"BoodleUP offers a totally new
OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has acquired leading on-demand shopper marketing technology platform DiJiPOP in an all-stock deal. Founder and former CEO of DiJiPOP, Ji Kim, joins the OwnerIQ team as the VP of Business Development, Media Solutions.
According to SEC filings, SeeWhy in Andover, MA has increase their recent round of funding to $2.25M. SeeWhy is a real-time shopping cart recovery service to follow up in real time via email and social networks.
As reported by Scott Kirsner, Survey on the Spot has raised $750,000 from Kepha Partners, Angel Street Capital, and Mike Sheehan (CEO of Hill Holliday). On The Spot Systems develops mobile systems to enable businesses to gather customer insights, service feedback, and achieve field data collection needs wherever and whenever it is required.
Survey On The Spot enables service focused organizations to capture in-the-moment customer and employee feedback cost effectively. Utilizing iPhone, iPad, iPod touch, and smartphone technology, our surveys provide on-site insights including photos and text commentary. The system also features service alerts, digital coupons and rewards, and automated data reporting via the web.
Extreme Reach, Inc., a leading provider of video advertising management, ad distribution and ad serving solutions, today announced that the company has closed a $9 million credit facility from TD Bank, America’s Most Convenient Bank. The proceeds from the financing will be used to fund strategic acquisitions and support initiatives that further accelerate the company’s rapid growth.
In 2011, Extreme Reach achieved 300% year-over-year growth, exceeded aggressive profitability goals, and became the first company to combine TV ad distribution and online video ad serving on a single video platform. The company intends to use the TD Bank credit facility to support initiatives and acquisitions that leverage and expand its industry-leading cross-media position. The company’s aggressive plans for 2012 include the introduction of new integrated solutions that will seamlessly tie TV and online video advertising even closer together by eliminating some of the industry’s most costly cross-media hurdles and steps for brands and their agencies.
Today we are excited to announce that we’ve acquired Mexad, the leading European DSP service provider.
With customers and operations in Germany, the UK, France, Spain, Italy, Poland, as well as Brazil – not to mention advertising campaigns running across 60 countries – Mexad brings DataXu a truly global scale.
In just the past two years, DataXu has built the market’s #1 rated DSP technology, according to The Forrester Wave™: Demand-Side Platforms Q4 2011. But having the best DSP technology is only part of our larger plan to become a leading player in digital marketing management. Indeed, as the digital market continues its torrid growth, brands and agencies are seeking bigger partners who can not only integrate all of the digital pieces but also bring enterprise-quality expert data and analytics support on a global basis.
ClickSquared, a global provider of cross-channel marketing software and services today announced the closing of a $9 million round of equity financing, led by Staley Capital and including the company’s existing group of investors – Flybridge, JMI Equity and ABS Ventures.
Conversational marketing technology provider Neolane today announced it has closed a $27 million financing round. Battery Ventures led the round, joining initial Neolane investors Auriga Partners, XAnge and Gilles Queru. The funding will be used to aggressively expand Neolane’s global leadership across the marketing technology industry, particularly in North America, by bolstering its own sales, marketing and product development efforts, while increasing its presence in new geographies.
As per SEC filings, Linkwell Health in Needham, MA has raised $8M in funding.
Linkwell Health develops proven engagement programs to improve the health and wellness of Americans. The company links together health plans, better-for-you brands and retailers to encourage positive lifestyle change through simple approaches. Linkwell Health creates customized, turnkey incentive and guidance programs for health plans to distribute to their members. Targeted mailings and online solutions make it easier and more affordable for members to choose healthier options.
Boston and Nashville-based technology company, Moontoast, creator of social commerce software, has recently secured $6,000,000 in new funding. The round was led by Nashville, TN based venture capital firm, The Martin Companies. Other current investors are also participating in the round.
The Moontoast Platform is a Social Activation Engine for brands to grow and build stronger relationships with their fans and customers. By distributing social campaign modules for promotions, events, downloads and commerce wherever fans spend their time, Moontoast is able to provide high quality social analytics insights to drive more relevant interactions, thereby activating fans to advocate for and to transact directly at the point of impression with brands to drive meaningful business results. Moontoast’s Platform includes Distributed Social Commerce Stores, Patent-Pending Social Analytics to give brand’s social insights and Patent-Pending Game Commerce to easily incorporate gamification elements that target different behavior-type consumers.
As per SEC filings, Krush in Cambridge, MA has raised $4.5M in funding. Krush is a web platform where brands activate their fanbase to predict demand for upcoming lines and force multiply sales each season.
Physicians Interactive Holdings, Inc. the leading provider of mobile and web-based clinical resources and solutions for healthcare professionals, today announced it entered into an agreement with Merck Global Health Innovation Fund, LLC (“GHIF”) to invest up to $17 million in the Company. The financing includes an initial investment of $8.5 million and potential future investments of up to $8.5 million contingent upon achieving certain pre-specified milestones. The proceeds will be used to fund the growth initiatives of four key products and other initiatives as identified by the Board. Physicians Interactive Holdings was identified by GHIF as being on the forefront of healthcare innovation, and the investment is part of the fund’s strategy to help nurture leading global healthcare solutions.
Skyword, the leading content production platform, today announced it has closed a $6 million round of financing with Cox Media Group, an integrated broadcasting, publishing, direct marketing and digital media company, as the sole investor. The funds will be invested to expand the Skyword platform to address new markets, and grow Skyword’s sales, marketing and client services functions. Progress Partners advised Skyword on this transaction.
In addition to this investment from Cox Media Group, a representative from Cox will soon join the Skyword Board of Directors. Skyword’s Board of Directors is composed of Jim Manzi, former CEO of Lotus Development Corporation and current chairman of Thermo Fisher, Former Senator Bill Bradley, currently of Allen & Company, Bill Kling, founder and President Emeritus of American Public Media Group, and Tom Gerace, founder and CEO of Skyword.
As per SEC filings, LiveWire Mobile in Littleton, MA has raised $1.47M in debt financing. LiveWire Mobile has a comprehensive end-to-end managed service solutions for network operators, consumer device manufacturers, media companies and content providers. With a broad suite of mobile entertainment services, Livewire Mobile transforms everyday mobile communication into a fun, exciting and personal experience for consumers and a profitable opportunity for our customers.
Promoboxx has raised $565K in funding. Investors include Dave Balter, Peter Bordes, Adam Berrey, Jean Hammond, SK Ventures, Brand Ventures, and Launch Capital. Promoboxx combines the promotional expertise of consumer manufacturing brands with the local marketing channels of their retailers, to run online promotions that build leads and drive sales.
ChoiceStream®, an innovator in online personalized marketing solutions for major brands, today announced it has secured $8.7 million in funding. The latest round will fuel future corporate growth and support sales of its newest product CRUNCH, the industry’s first audience targeting platform.
The round is planned to top out at $10.7 million and closes in January 2012. Investors include Sage Hill Partners, Sutter Hill, AT&T, and several private investors. The company was recapitalized in conjunction with this new issuance of Series A Preferred Stock.
BuySellAds.com announced the acquisition of two ad networks: Fusion Ads and Beacon Ads. BuySellAds.com helps online advertisers and website publishers buy and sell ads better.
As reported by Scott Kirsner of his Innovation Economy blog, Shopximity in Cambridge has raised an undisclosed Series A round of funding from US Venture Partners, Valhalla Partners, and General Catalyst. Shopximity is a stealth mode startup founded by Sim Simeonov. According to the report, Shopximity will provide a new model for value-based marketing model with a focus on web and mobile advertising.
CashStar announced that it has secured $12 million in funding to support its growth in the digital gifting business, a rapidly growing segment of the $90 billion plus gift card market. The round was led by FTV Capital and included existing investors Steven Boal, president and CEO of Coupons.com, and Passport Capital. The funding will be used to help drive continued adoption of digital gifting and grow CashStar's retail brand network. Mandarin Oriental Hotel Group is another brand that has just partnered with CashStar to offer consumers a more personalized way to gift and incent.
On the heels of an $8.3 million round of funding, the leader in linkable offers technology today announced a financial investment from Citi Ventures alongside a company name change from CLOVR Media to Linkable Networks, Inc., effective immediately. The investment from Citi Ventures, a unit of the global financial services company Citigroup, further validates the viability of Linkable Networks’ linkable offer platform (known as “Linkables”) that enables consumers to link store level and item level offers directly to their credit or debit card of choice.
According to SEC filings, Incentive Targeting has raised $1.63M of a planned $4.5M round of funding.
Incentive Targeting is a startup based in Cambridge that provides a self-service web-based application to create, manage, and measure behaviorally targeted promotions across a growing network of grocery retailers. Incentive Targeting helps brands and chains collaborate around shopper insights with its industry-leading analytics tools, and provides the ability fo marketing managers to target shoppers and create promotions in minutes instead of weeks or months.