Expert Advice

Five Trademark Myths Debunked

Naming a business, designing a logo, writing a company slogan; there are many elements involved in building a company brand, and many of these elements can, and should, be trademarked.

What's your customers' CLV?

I built this quick and dirty model to calculate an advertisers' willingness to pay for an ad unit. This framework has come in handy as I think about TalkTo, so I wanted to share it.

The T3 Advisors Real Estate Report: Cambridge Squares Edition

The T3 Advisors Tech Tenant Report series is a commercial real estate resource for the local Boston-area technology community. Our goal is to empower the community with specific, relevant sub-market data for improved real estate decision-making.

Is Your Interview Process Bringing Your Company’s Growth Plans to a Screeching Halt?

Most startup founders understand that identifying, hiring, and retaining top talent is the most important component of building and scaling a great business. Those entrepreneurs also typically grasp the significant risk (and cost) associated with making a bad hire.

 

Growth Hacking Free Trials: Time to Wow! is the key to success

Free trials and freemium products are two of the best ways to sell your product. They help the buyer address key concerns such as...

Communicating when “fires” break out – “We are on it”

As software product managers, we often deal with cross-functional issues from time to time such as projects that fall behind schedule and now risk making a release, creative designs not ready for implementation, serious production issues that require immediate swats to be released etc.

What Startups Need To Know About Branding

I was at a dinner recently where an accomplished entrepreneur said the brand “didn’t matter.” I almost popped a blood vessel...

Pitch Deck Basics

You could write a treatise on what makes for a good pitch deck. While we wait for someone to do that, let’s at least cover the basic required contents...

What Makes a Successful Level Executive - Insights from Mike Volpe

As a follow-up to my conversation with David Skok on How Not To Get Fired as an Executive, I felt compelled to reach out to Mike Volpe to see what makes him so successful...

Four Winning Strategies from Series Seed to Series A

A couple years ago, my partner Lee penned a blog post about the milestone benchmarks for startups raising a Series A round of financing.  The five conditions for a Series A...

Three Chapters of a Sales Playbook

It’s March Madness time, but in the NFL there is no offseason. The Super Bowl is over and that means coaches have time to focus on their playbooks before training camp opens.

7 Proven Ways To Write Emails That Get Replies, Backed By Science

Effective email writing boils down to one thing: Mind reading...

How to get more press in less than 30 minutes per day

Getting press is often more about being a good listener. If you carve out time to listen you’ll find more opportunities to get to know and engage the writers in your industry...

Startup Office Trends in Boston - Locating Your First Headquarters

If you're a Boston-based startup looking for your first headquarters, you know that there are a lot of pieces to the puzzle...

Your Company’s Spring Training: Who’s On 1st? Where’s What?

Can you state that your senior team and all your employees are clear about their roles and responsibilities...

Why Stress Can Actually Save Your Startup (If You Know How to Use It)

An entrepreneur’s road to success is paved with tough learnings, self-doubt, persistence—and, most of all, stress.

7 Questions Asked And Answered By Boston’s Hottest Tech CMOs

In January 2014, a group of prominent tech CMOs and Marketing VPs from the Greater Boston area came together for an engaging peer-to-peer discussion...

Where’s the beef? Defining your brand’s Big Idea

If you were alive and eating cheeseburgers in 1984, you remember the commercial. It soon became a meme and even presidential hopefuls were spouting “Where’s the beef?”...

Co-Founders & Building Out Your Core Team... Advice From Rob May & Adam McGowan

When you ask startup founders what one of the most challenging aspects of building a successful company is, team-building is high on the list. Sourcing great team members in

The Tough Truth About Hiring Off-Shore

I get asked at least weekly whether a startup should use off-shore development resources to get started. The implication in their question is almost always the same: on-shore...

“Stanford & MIT” Recruiting Fatigue – Here’s What to Do About It

It keeps coming up more frequently in conversations with startups, especially ones with a ton of momentum and a track record of success recruiting on campus...

Should You Learn To Code?

There is a lot of chatter out there in the vein of “should all founders know how to code?”, “should all human beings know how to code?”, and “what do we even mean by...

The VC - CEO relationship

I’m in the process of closing a new investment right now and getting to know this CEO has been a particular joy. There is a long road ahead, but it’s a great sign when we can...

Top 10 Signs You Are a Complete Distraction to Your Team

At the expansion stage, it is very easy for teams (of all functional areas) to become incredibly distracted. There are so many shiny objects that can derail teams from focusing...

The VC Fundraising Timing Paradox

I’ve commonly heard entrepreneurs recite some version of “I don’t want to waste too much time fundraising because it will distract me from building my business, so I’ll only talk...

The T3 Advisors Real Estate Report: Boston Red Line Edition

The T3 Advisors’ Tech Tenant Report series is a commercial real estate resource for the local Boston-area technology community. Our goal is to empower this community...

5 Things to Consider When Deciding on New Office Space

There’s been a lot of talk in the news about office space styles, size, location, and whether or not your company even needs a designated office space. Some don’t believe in...

The Talent Mindset of Lean, Mean, Fighting Machines (or “How Best to Position to Win Against Google”)

We’ve interacted and worked with with dozens of startups around their campus recruiting initiatives and have observed many more. When it comes to recruiting technical talent from...

Finding a Great Lawyer for Your Start-Up

Given the optimism in start-up circles these days, you don’t need much to start a new company – usually just a strong mission, an AWS account and some Diet Coke.  However, one of the...

Go Broke and Ignore Customer Feedback – Succeeding in the Startup World

What comes to mind when someone mentions “startups”?  The archetypal image of two guys in a garage cranking out a tech-based, soon to be VC-backed startup in...