Expert Advice

Things Will Never Be The Same: The Growing Necessity of Paid Social

As social lovers and marketers, we all knew there would come a time when our favorite social platforms would find themselves answering to their investors. That’s just the way it is.

Marketing Technology: Where To Invest For Your Small Business

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts.

What Does a Product Manager Do? Part 5/5: Putting it all together

Throughout this series we’ve deconstructed the dimensions that comprise product management. Here we’ll put those back together, to see how you can employ the 3^3 framework to help you in your day-to-day endeavors.

The Human-ness of Startups, a Recap of MIT's Startup Bootcamp

Big names like Katie Rae (former Managing Director of Techstars Boston) and Joshua Reeves of ZenPayroll joined students of MIT (and other entrepreneurs who willed themselves...

Five expert business and legal insights aimed at college students

Five Useful Tips for Undergraduate Entrepreneurs. At Founders Workbench, we talk to a lot of entrepreneurs who have plans to start their own business.

5 Ways the Internet of Things Could Change Our Lives

The Internet of Things (IoT) is the movement towards having almost every electronic product we use connected through the Internet. With an estimated worldwide market of $7.1 trillion for 2020, it has been the center of attention recently in the digital world.

Process Is King

Software development is often unpredictable. Changes in the infrastructure or libraries we depend on happen. Bugs come up. Milestones slip by. To be able to deal with all of those changes, we need a proper process in place that will help us deal with unforeseen problems and give us the confidence to upgrade any part of our system at any time.

7 Ways Creative Professionals & Content Producers Can Break into Boston’s Tech Scene

“Just create great content.”  You hear this all the time today in support of different ideas and philosophies that comprise the modern marketing world, and really the business world in general.

Programmatic Thinking

According to Webster’s Dictionary, the word “programmatic” was first used in the late 19th century.  Despite its long tenure in our lexicon, the word was an obscure one until recently.  If you aren’t familiar with it yet, if it hasn’t permeated your corner of the business universe, just wait.

What does a Product Manager Do? Part 4/5: Context

In Part 2 of this series, we explored the range of responsibilities a Product Manager can take on. Now, we’ll examine how those activities will change, based on where the product (or company), is in its lifecycle, based on the three main stages...

3 Quick Ways To Make Your App More Lucrative And Loveable

Move over Princess and Prince Charming, a new type of love is sweeping the globe – and although it is a little unorthodox, this love is still founded on principles of compatibility, happiness, and exclusivity.

The Five Most Important Productivity Tools For Freelancers

Almost every day I’m asked what tools I use to stay organized, track my time, and collaborate with clients. I find the tools I use so valuable to my everyday work flow that I’d like to talk a bit about them here.

Developing a Better YouTube Strategy

Most of the companies I come across on YouTube are using the patented "video dumping ground strategy." Someone in the company—maybe even you—is tasked with uploading every new website video and TV ad.

Advice: For Entrepreneurs From Angel Investors

We’re running a series of “Advice” pieces. For our next run of advice we’ve reached out to some super successful angel investors and asked that they too offer up some knowledge to help budding entrepreneurs in their quest to build a company and raise capital.

Pitching Your Current Investors

It catches many founders by surprise, but one of the hardest pitches to a venture capital firm is actually the pitch to your current investors.

What does a Product Manager do? Part 3/5: Customer

In the last part of this series we looked at the range of responsibilities Product Managers can cover. Next, in the 3^3 model, we’ll examine how those responsibilities are adjusted, based on the type of customer you are serving.

Advice: For the Entrepreneur by the Entrepreneur

VentureFizz is all about Entrepreneurship. Wanting to provide advice for budding entrepreneurs, we reached out to a few successful entrepreneurs and asked them:  “What advice would you give an up & coming entrepreneur?”

What Does a Product Manager Do? Part 2/5: Competencies

While I’ve previously posted about the requisite “soft-skills” of great Product Managers, in this Part of the series, we’ll explore the functional skill-set required on any given day.

Yikes! VentureFizz is 5 Years Old! A Look Back...

Ok - this is crazy!  VentureFizz is 5 years old!  Yup - we launched the site in July of 2009 and what a wild ride it has been!  We are incredibly grateful for all of you out there who read...

How Do You Know You Have a Good Sales Team?

If someone asks you whether you have a good sales team or not, what objective criteria or sales metrics could you use to say that you do?

What Does a Product Manager Do? (Part 1/5): Intro

When asked questions like “what does a product manager do” or ” is person X a good product manager”, too many times I answer with the unsatisfying “it depends” response. So here I try to better define the role of product management...

Pivots Happen: 5 Signs It’s Time to Pivot Your Brand’s Position

One of the biggest mistakes I see companies make is deciding that their brand position is set in stone. Done. Final. Never to be changed again.

Hiring Software Developers

You have your idea. You have your investors. You are ready to get started. The last step left is to hire people who will develop your product. As trivial as it might sound, it is probably one of the most important aspects of a successful product.

How to Hire Sales Reps: 5 Must-Have Traits to Look For

When you are hiring new sales reps, what traits are you looking for?  I use the 5 below which have worked for me time and time again. And an in-person interview is your best way to test...

What All Marketers Do Wrong In The Summer Months

“We should hold this off until fall — no one does this in the summer so let’s start planning at the end of August instead,” said nearly every marketing and product team, ever.

Three Keys for Graduating Entrepreneurs

The National Center for Education Statistics (NCES) projects 1,606,000 students at the bachelor’s degree level will graduate as the college Class of 2014. This year many of those students will choose to start their own companies, as entrepreneurship has become a popular career option across the United States.

How Much Should You Listen To Your Investors?

Investors love to give advice. Even more so if they are board members or major investors. It’s part of our “value add”.

 

Onboarding Engineers

An effective onboarding process is important for productivity and morale.  For engineers, this process begins when the candidate accepts the job offer and ends when their code is first used by your customers.

Sales VP: Here’s How To Grow Sales in the Next 6 Months

The first half of 2014 is almost done. If your sales have not grown in the first half of the year, here is what you can do in the 2nd half.

 

Market sizing through Facebook Ads Manager

Market sizing is an incredibly important task for both entrepreneurs and investors. It helps you decide which markets to prioritize and helps you better understand how your application [or someone else’s] is fairing in a particular area.