Expert Advice

How Do You Know You Have a Good Sales Team?

If someone asks you whether you have a good sales team or not, what objective criteria or sales metrics could you use to say that you do?

What Does a Product Manager Do? (Part 1/5): Intro

When asked questions like “what does a product manager do” or ” is person X a good product manager”, too many times I answer with the unsatisfying “it depends” response. So here I try to better define the role of product management...

Pivots Happen: 5 Signs It’s Time to Pivot Your Brand’s Position

One of the biggest mistakes I see companies make is deciding that their brand position is set in stone. Done. Final. Never to be changed again.

Hiring Software Developers

You have your idea. You have your investors. You are ready to get started. The last step left is to hire people who will develop your product. As trivial as it might sound, it is probably one of the most important aspects of a successful product.

How to Hire Sales Reps: 5 Must-Have Traits to Look For

When you are hiring new sales reps, what traits are you looking for?  I use the 5 below which have worked for me time and time again. And an in-person interview is your best way to test...

What All Marketers Do Wrong In The Summer Months

“We should hold this off until fall — no one does this in the summer so let’s start planning at the end of August instead,” said nearly every marketing and product team, ever.

Three Keys for Graduating Entrepreneurs

The National Center for Education Statistics (NCES) projects 1,606,000 students at the bachelor’s degree level will graduate as the college Class of 2014. This year many of those students will choose to start their own companies, as entrepreneurship has become a popular career option across the United States.

How Much Should You Listen To Your Investors?

Investors love to give advice. Even more so if they are board members or major investors. It’s part of our “value add”.

 

Onboarding Engineers

An effective onboarding process is important for productivity and morale.  For engineers, this process begins when the candidate accepts the job offer and ends when their code is first used by your customers.

Sales VP: Here’s How To Grow Sales in the Next 6 Months

The first half of 2014 is almost done. If your sales have not grown in the first half of the year, here is what you can do in the 2nd half.

 

Market sizing through Facebook Ads Manager

Market sizing is an incredibly important task for both entrepreneurs and investors. It helps you decide which markets to prioritize and helps you better understand how your application [or someone else’s] is fairing in a particular area.

How To Write A Startup Marketing Plan

When someone asks you for a Marketing Plan, your first instinct will be to create a laundry list of things you think it makes sense to do...

Getting Introductions to Investors - The Ranking Algorithm

My friend, Ed Zimmerman, wrote a terrific post for his WSJ blog - "Help Me Help You" - on soliciting him (and others like him) for investor introductions.

Why, How, What – Startup Brand Positioning

The founders here at Baked & Branded stumbled, again, upon a TED video that we had watched years ago that has influenced, tremendously, the ways in which we view brand positioning for our clients, and ourselves.

4 Lessons from the Best Unsubscribe Messages Ever

Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello...

WISTIA - Shorter Videos Have Better Engagement Rates

For people who are just getting started with video marketing, it’s a natural tendency to want to cram in as much as possible. After all, you’re jumping into this video thing...

Manage Customer Success to Reduce Churn

The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. To do this, they have to ensure that their customers are happy. That means making sure they get the promised business benefits they signed up for.

How To Work with your Technical Advisor

A strong relationship with a technical advisor can benefit all early-stage founders who are building technology product, whether you are using a contractor, off-shore team, or full-time staff...

The Four Rules of Setting Expectations

When you see a public stock being crushed, or a public company CEO being fired, it is nearly always due to a failure to meet expectations.  This is the main reason companies stay private...

Rep Onboarding: The Final 30 Days

It’s Day 60 for your newly hired sales rep, and while you’re on pace to beat the 4.2 month average ramp, there is a lot of work remaining to get there.

How to Successfully Onboard Interns and New Grads

Congratulations! You’ve navigated a very competitive market and hired talented students and new grads to join your team. Your next step is successfully onboarding your new team members into your organization.

Rep Onboarding: Day 31-60

We have a new member on the sales team, and we’re working our tails off to beat the industry average 4.2 month ramp. We’ve opened our playbook to the chapter on training and onboarding, and the race is on.

Wistia - Turning Your Conference Room into a Video Studio

Videos can make a huge impact on the success of your company, and they don’t have to break the bank. One of the best ways to get a professional-looking outcome is to shoot in a studio space, where you can optimize the look and sound quality of your video.

Should you use open source code in your product? It all depends on the license

Open source software licensing can be a murky and complex area, causing many companies to want to avoid it completely. But for many tech startups, the promises of low-cost and speed-to-market can make using open source software an enticing proposition.

Rep Onboarding: The First 30 Days

You just hired a new sales rep. Now it’s time to dig into Chapter II of your playbook and focus on getting them up to speed quickly.

 

Video Production Tips - The Incredibly Powerful iPhone!

One of the questions we get asked most frequently at Wistia is “What camera should I use for video production?” The answer may surprise you: the best camera is the one you already own...

Why Your Business Needs to Take Interns More Seriously

Believe it or not, winter is finally behind us, spring is (mostly) in bloom, and summer is just around the corner. While that progression is a good thing for those of us who enjoy being outdoors, it also means that businesses all over the country are beginning to scramble to hire a new class of college graduates for their entry-level roles.

Wistia “How To” Video Tips – Video SEO

Many of you are probably familiar with the term SEO, or “Search Engine Optimization”. This refers to the process of maximizing your chance of showing up in search...

Employment Non-Compete Agreements in Massachusetts: "The Times They Are A-Changin"

Non-compete agreements, also known as covenants not to compete, are contracts between an employer and employee pursuant to which employment, business, and other professional...

Funding Advice & Options for Women Entrepreneurs

Going out to investors can be stressful for any company, whether in their seed stage or at $10 million in revenue. You need to know a lot of information before even thinking about speaking to a VC firm: how to get an introduction, what stage of your business is right to approach an investor, and how you should pitch your company, just to name a few.