Expert Advice

Get Ready to Party! TechCrunch is Coming to Boston on February 26th!

It’s time to celebrate and show off all of our success and rub elbows with the writers at TechCrunch!  They will be in town for their annual Meetup + Pitch-Off event at The Estate...

Are You Closing the Loop on Your Marketing Campaigns?

Do you know how many of your leads this month came from SEO efforts? Can you isolate the number of sales driven by your email campaigns?

Seven Quick Tips for Penetration Testing in 2015

Plan ahead. You’ve probably heard that you’re more likely to make it to the gym if you pencil in your workouts ahead of time...

Should You Pay Up for Team or Traction?

As an early stage investor, should you pay up for team or traction?

2015 Brand Resolution: Top 5 ways to make sure your brand promise delivers

Expectations. That’s really what it’s all about. As consumers, as people, as humans on this Earth, we have expectations about everything and anything...

Video Marketing: The Future of Marketing

You would be hard pressed to find someone who doesn’t see the benefits of video marketing in this digital age. As print struggles to continue on in a meaningful way...

Overcoming The Odds: 10 Tips For Getting Into A Top Accelerator

Just as the CEO is the investor’s interface to a business, the application process and form is your interface into top accelerators likeTechstars and Y Combinator. The best programs...

Content Marketing For Tech: 4 Mistakes to Avoid

Give the technology industry credit, they have embraced content marketing to a degree few others can match. But in this business, there are no trophies for participation.

What a Distributed Computing Veteran Can Teach Student Founders

This week, we had the pleasure of speaking with Paul Sagan, former CEO of Akamai Technologies, and current XIR at General Catalyst, where he advises founders and entrepreneurs...

Top Tax Tips Every Startup Needs to Know

Tax Compliance can be a pain. It’s not convenient for startup founders to think about taxes. Valuable time taken away from beating at your craft can be costly.

Four Reasons Broadway and Andrew Square in South Boston are becoming tech hot spots

Tech companies and startups are now looking “outside the box” for office space, and scouring urban neighborhoods for rent value and Innovation District potential in the Broadway and Andrew Square areas of South Boston...

[Not] Bluffing your way to a syndicate

Entrepreneurs don’t realize how transparent their bluffs are. Every single week a team tells me a variation of “you only have a week to present a term sheet because other firms are closing in fast.” 

The Venture Narrative

Entrepreneurs who tell stories well can explain complex ideas, attract amazing talent, close customers, create partners, and raise financing with relative ease. Those that can’t struggle at every turn.

7 Common Mistakes Entrepreneurs Make in VC Pitches & How to Fix Them

With plenty of resources available for entrepreneurs about how to craft an effective pitch deck for raising seed-stage capital from VCs, often what’s left out are some of the tactical components of an initial meeting.

6 Lead Generation Strategies from Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages.

Startup Office Space: View from the Real Estate Professionals

Last week I touched on the challenges that can arise for startups when it comes to office space. This week I asked experts in the space to provide their insight and how specifically they can help you in your next search or renovation...

The Pavlovian Theory of Brand Engagement

I recently watched an episode of The Big Bang theory, one of my favorite shows, where Sheldon begins to modify Penny’s behavior by feeding her chocolate each time she does something he wants her to do.

Things Will Never Be The Same: The Growing Necessity of Paid Social

As social lovers and marketers, we all knew there would come a time when our favorite social platforms would find themselves answering to their investors. That’s just the way it is.

Marketing Technology: Where To Invest For Your Small Business

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts.

What Does a Product Manager Do? Part 5/5: Putting it all together

Throughout this series we’ve deconstructed the dimensions that comprise product management. Here we’ll put those back together, to see how you can employ the 3^3 framework to help you in your day-to-day endeavors.

The Human-ness of Startups, a Recap of MIT's Startup Bootcamp

Big names like Katie Rae (former Managing Director of Techstars Boston) and Joshua Reeves of ZenPayroll joined students of MIT (and other entrepreneurs who willed themselves...

Five expert business and legal insights aimed at college students

Five Useful Tips for Undergraduate Entrepreneurs. At Founders Workbench, we talk to a lot of entrepreneurs who have plans to start their own business.

5 Ways the Internet of Things Could Change Our Lives

The Internet of Things (IoT) is the movement towards having almost every electronic product we use connected through the Internet. With an estimated worldwide market of $7.1 trillion for 2020, it has been the center of attention recently in the digital world.

Process Is King

Software development is often unpredictable. Changes in the infrastructure or libraries we depend on happen. Bugs come up. Milestones slip by. To be able to deal with all of those changes, we need a proper process in place that will help us deal with unforeseen problems and give us the confidence to upgrade any part of our system at any time.

7 Ways Creative Professionals & Content Producers Can Break into Boston’s Tech Scene

“Just create great content.”  You hear this all the time today in support of different ideas and philosophies that comprise the modern marketing world, and really the business world in general.

Programmatic Thinking

According to Webster’s Dictionary, the word “programmatic” was first used in the late 19th century.  Despite its long tenure in our lexicon, the word was an obscure one until recently.  If you aren’t familiar with it yet, if it hasn’t permeated your corner of the business universe, just wait.

What does a Product Manager Do? Part 4/5: Context

In Part 2 of this series, we explored the range of responsibilities a Product Manager can take on. Now, we’ll examine how those activities will change, based on where the product (or company), is in its lifecycle, based on the three main stages...

3 Quick Ways To Make Your App More Lucrative And Loveable

Move over Princess and Prince Charming, a new type of love is sweeping the globe – and although it is a little unorthodox, this love is still founded on principles of compatibility, happiness, and exclusivity.

The Five Most Important Productivity Tools For Freelancers

Almost every day I’m asked what tools I use to stay organized, track my time, and collaborate with clients. I find the tools I use so valuable to my everyday work flow that I’d like to talk a bit about them here.

Developing a Better YouTube Strategy

Most of the companies I come across on YouTube are using the patented "video dumping ground strategy." Someone in the company—maybe even you—is tasked with uploading every new website video and TV ad.