Best Practices

Growth Hacking Free Trials: Time to Wow! is the key to success

Free trials and freemium products are two of the best ways to sell your product. They help the buyer address key concerns such as...

How to Discover Hidden Talent - 3 Takeaways from #DiscoverTalent14

It takes more than just freezing cold weather to keep recruiters away from a networking event! The Vistaprint Talent Acquisition team recently hosted the first-ever DiscoverTalent14...

2014 Brand Resolution: 5 Ways to Connect your Brand with Your Customers

Branding gives marketers a bad name. People hear the word “brand” and conjure images of Superbowl ads, money burning holes in agency pockets, hipsters in skinny jeans...

Finding a Great Lawyer for Your Start-Up

Given the optimism in start-up circles these days, you don’t need much to start a new company – usually just a strong mission, an AWS account and some Diet Coke.  However, one of the...

3 Ways Video Helps With PR

The statistics are everywhere: people are hungry for online video. Overall, research estimates that video views among Internet users grew by 23% this year. If you think that number...

Struggling to Attract Top Talent? It Might be Time to Build a Talent Factory

As the Director of Talent for OpenView Venture Partners, I’ve experienced a number of situations that have taught me what to do and what not to do when recruiting...

Scaling Sales: From Craft to Machine

I've been thinking a lot lately about scaling sales.  In every start-up, finding initial product-market fit is a magical moment.  Before this occurs, the sales process is a craft or...

10 Recommendations for Better Startup Website Recruiting

In a world competing for the best talent world, a startup's own website should be viewed as a critical communication component for attracting, wooing...

How To Use Live Chat To “Get Out Of The Building”

Thanks to the work by Eric Ries and the Lean Startup movement, startups are using the scientific method to build products, test markets, and grow their userbase...

What You Need to Know About SaaS Licenses

Whether you’re a founder thinking about using third party software for your start-up, or thinking about how best to structure licenses to your software, it’s important to...

A 3 Step Plan to Get the Most from New Sales Hires (Part 1 of 2)

Word always travels fast when a company is doing well, and growing quickly. The flood of resumes can be overwhelming. No matter what roles you want to fill, you’re certain...

Boston Startup School: Dating for hackers and startups

Around Valentine’s Day you tend to see people looking for love everywhere they go. But what about a job they’ll love? At Boston Startup School, we’re playing cupid...

The Product Manager

My first job after business school was serving as a product manager for an Internet commerce software company (Open Market, IPO'96).  Back then, we learned the...

Compensation Practices in Recent IPOs; Areas of Change as Companies go from Private to Public

The transition from pre-IPO to a publicly traded company is significant in many areas, including executive compensation levels and practices.  Connell & Partners conducted...

Highlights & Tips from The State of Product Management Event

Last week, in a boisterous and packed room at the CIC, the heart of Boston's Kendall square startup epicenter, a group of 130+ product managers got together...

A few quick thoughts on negotiating your offer

I don’t usually talk much about negotiating but think it’s something that is worth mentioning because a lot of people struggle with it.....with that, in no order...thoughts on...

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

“If you cannot measure it, you cannot improve it” – Lord Kelvin.  This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize...

Networking 2.0 : Online networking for a better offline experience

“It’s not what you know, it’s who you know.”  This statement is the reason why we go to networking events.  Because of social media a new style of networking has been...

Email Subject Line Performance

As the marketing person at a SaaS startup focused on online cloud storage, OfficeDrop, I obviously experiment a lot with email performance, varying subject line, content, design...

Introducing the Greenlight Mafia - Productivity Tips From The Smartest Entrepreneurs in New England

Inside of the Cambridge Innovation Center, tucked away in a corner on the 5th floor, lies a room known as Greenlight Labs. Outfitted with an electronics workstation, soldering irons...

Spend More Time on Your Mission - The Money Will Follow

Time – and how you use it – is the most important consideration for a Founder.  This is one of the most important lessons I’ve learned in my 20 years as an early...

Paper Money: Personal finance for entrepreneurs

In 1999, my internet start-up was valued at nearly $100M. I thought I had it made. Like many of my contemporaries at the time, I rented a nice apartment near the beach...

Scaling is Hard, Case Study: athenahealth

There are many companies that are competing to be the “operating system” for small businesses. The theory is that with the advent of the cloud in the digital age, small businesses...

Leaders: Ask Your Team This One Simple Question

Recently, on my way to work, I wrote our team at BuySellAds the following email: Tomorrow, I want each person to email me, privately, 1 thing that I can do to make their...

Entrepreneurial Advice is Not Always, One-Size-Fits-All

A prime component of being an entrepreneur is sharing your experiences and soliciting advice from those who have been successful.  Which sounds helpful all around...

Series on Trust: The VC and His Investors

I’ve been writing a blog series about trust.  I started with a post on how VC is a “trust business” and I highlighted why trust between an entrepreneur and a VC is important...

Using Your Corporate Culture as a Weapon

Take a second and think about your fellow employees—those whom you manage, your peers and even your managers or mentors—do you know what their strengths...

Scaling is Hard, Case Study: Akamai

I have been thinking lately about how hard it is to scale start-ups.  The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up, has appropriately focused a great deal...

Series on Trust: The LP and the VC

This is the second post in a blog series on trust.  Last week, I wrote that VC is a “trust business” and I highlighted why trust between an entrepreneur and a VC is important...

Series on Trust: When Entrepreneurs and VCs Break Up

We met with some of our large investors recently, and one of them mentioned: “VC is a trust business.”  He was saying that he trusted us.  I’ve been thinking...