Thursday, October 30, 2014Mike Coney - President and CEO, Unitrends
One of the first major decisions I had to make after becoming CEO of Unitrends in 2009 was: Where do we locate our sales and marketing offices? The two most obvious cities were Boston and San Francisco.
Wednesday, October 15, 2014Michelle A. Heath - Founder & CEO, Growth Street Marketing
I recently watched an episode of The Big Bang theory, one of my favorite shows, where Sheldon begins to modify Penny’s behavior by feeding her chocolate each time she does something he wants her to do.
Thursday, July 31, 2014Larry Kim - Founder & CTO, WordStream
To say that getting a business off the ground is hard work would be an understatement. Whether you’re still drafting your first business plan or recently opened your store, starting and running a business can be an exhilarating – and terrifying – experience.
Wednesday, July 23, 2014Jules Pieri - Founder & CEO,The Grommet
When I worked for Meg Whitman at Keds, in a quasi cool-hunter role, I took it upon myself to teach her how I spotted trends. At the time I was skilled at combining real world observations and traditional media sources to find “white space” we should attack with brand innovations.
Thursday, June 12, 2014Michael Capuucci - CEO & Founding Partner, Baked & Branded
The founders here at Baked & Branded stumbled, again, upon a TED video that we had watched years ago that has influenced, tremendously, the ways in which we view brand positioning for our clients, and ourselves.