Blog

Tuesday, July 30, 2013 Rishi Dean - VP of Product, Sittercity
The voice of the customer model provides a detailed framework for efficiently uncovering and understanding your customers’ core needs. This is an invaluable tool as part of your...
Expert Advice
Tuesday, July 30, 2013 Dennis Keohane - Writer, VentureFizz
Almost everyday, companies extol the virtues of their products and explain how Product A or B will make life/business/etc. better. Most of the time, however, the actual ‘proof in the pudding’ is hard to come by...
Entrepreneurship
Friday, July 26, 2013 Dennis Keohane - Writer, VentureFizz
As a new weekly/bi-weekly Friday feature, we are going to take a look at some of the local marketing/recruiting videos that some local companies may have hoped would remain “lost” forever. 
Entrepreneurship
Thursday, July 25, 2013 Dennis Keohane - Writer, VentureFizz
The New England Venture Capital Association released the results of a study today on the number of women in leadership roles in Boston and the opinions of local entrepreneurs on gender equality...
Entrepreneurship
Thursday, July 25, 2013 Jim McHugh - Experienced Executive & CEO Coach
In New England, nothing shouts “Summer!” more than the first report that sharks have been spotted off Cape Cod beaches. Great White sharks.  Six more were spotted this week...
Expert Advice
Wednesday, July 24, 2013 Natalie Nathanson - Founder, Magnetude Consulting
Small business doesn’t mean small thinking – at least it shouldn’t.  Many of my fellow B2B tech marketing peers might scoff at the idea, but I think there’s a lot that tech...
Expert Advice
Wednesday, July 24, 2013 Dennis Keohane - Writer, VentureFizz
Crowdly, the local Facebook engagement company announced yesterday a $1.2 million Seed Round. Led by Launchpad Venture Group...
Entrepreneurship
Wednesday, July 24, 2013 Dennis Keohane - Writer, VentureFizz
Atlas Venture's Chris Lynch has accomplished much in his life; however, no project is closer to his heart than the Big Data for St. Baldrick's fundraiser being held tomorrow (Thursday 7/25) to raise money for pediatric cancer research...
Entrepreneurship
Tuesday, July 23, 2013 Dennis Keohane - Writer, VentureFizz
The Kickstarter campaign for Ministry of Supply's "Atlas" sock ends tomorrow, and, by some measures, this campaign is even more successful than the first...
Entrepreneurship
Tuesday, July 23, 2013 Elicia Basoli - Gaming Communications & PR Consultant
When you are a student in Massachusetts, the opportunities for learning beyond the classroom are pretty abundant. You just need to have a clear sense of what interests...
Expert Advice