On Tuesday morning, Anže Vodovnik and Davorin Gabrovec are holding an event in Kendall Square to unveil the mobile version of Zeppelin, their one-stop data and analytics management tool for business.
Native Slovenians, Gabrovec and Vodovnik created Zeppelin in order to combine the key features of CRMs, business intelligence products, and collaboration tools on one easy-to-use platform. Zeppelin brings real time business insights to executives and managers in a wide array of sectors. Once they have important metrics from applications like HubSpot, Salesforce, or GitHub at their disposal, management can connect with key team members to update, fix, or push resources to a project, customer service ticket, or social media connection.
To better show the benefits of the tool, take for example a startup community manager as a prototypical user. Using Zeppelin, Community Manager X could monitor customer service tickets in ZenDesk, track Facebook and Twitter activity, and analyze current trends with MailChimp subscribers or check a blogs pages view data from Wordpress. Where in the past all of these tasks would require a constant bebopping around a desktop or opening/closing windows on a mobile device, Zeppelin provides this info in one accessible application.
Currently, Zeppelin integrates with seventeen applications including Google Analytics, Facebook, MailChimp, Twitter, Constant Contact, and Mixpanel. The web-based version of the product has been in private beta since last March with almost two-thousand users.
Gabrovec and Vodovnik are currently excited about the shift to mobile that they are announcing this week. The mobile tool will deliver key analytics and vital data to marketers, developers, executives, and pretty much anyone who needs business performance updates at their fingertips.
Gabrovec and Vodovnik haven’t always worked together; in fact, in Slovenia, they had competing startup companies. Once they joined forces, they saw the opportunity that existed for a disrupter in the business intelligence space and created Zeppelin. Figuring they needed to be able to connect with the most relevant business and social application makers, they hopped on a plane and headed to Silicon Valley. Almost as quickly as they headed to the Bay Area, they took an opportunity to join TechStars in Boston, and have now set up shop in PayPal’s Shark Tank.
Although they call Zeppelin an “Inbox for Business Data” their product is so much more; as they integrate with more applications, the viability of the tool they have created will increase exponentially. They told me that their current users are mostly “marketing managers and executives from tech-oriented companies.” Yet, they said that they “are now also exploring the advertising and e-commerce industries.”
Stop by Voltage on Tuesday morning at 8:30 and catch the unveiling of Gabrovec’s and Vodovnik’s new mobile version. Also, the event will give you the chance to meet the two innovative Slovenians who are trying to add another great B2B tool to the array of recent business-improving products that have successfully launched out of Boston.
Dennis Keohane is a teacher, journalist and contributor to VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.