Color theory is nothing new. If you paint a room yellow, supposedly it creates anxiety. Grays and blues are soothing, but also depressing, and red is alarming and urgent. When our babies are born, we paint their rooms accordingly. We turn to pink and purple for girls, and blue and greens for boys.
When we start working on a new business venture, one of the first things we decide is what color to make our logo and website, but should we be considering this more carefully?
When I started Frog2Prince, my online dating consultancy, I made the website green for one simple reason: frogs are green. It wasn’t a well-thought out decision, and when I did some more research on color theory, I realized I’d made a mistake. I wanted my customers to feel safe and secure when they were buying dating services, but my bright green website indicated wealth instead of safety. Green makes people feel close to the natural world, and I want to make my customers feel digital, not environmental!
Thankfully, a variety of infographics and data points have been surfacing regarding buying behavior online. According to this stellar one from KISSmetrics, 93 percent of shoppers are affected by visual appearance when they’re shopping online. Eighty-five percent say color is a primary reason they buy a particular product. With numbers like these, we better be paying attention!
It turns out that red buttons make great calls-to-actions, and blue makes customers feel secure. I could go on with the data, but it won’t be long before your eyes start to cross. There’s tons of information out there, but it’s difficult to digest.
At Grasshopper, we’ve digested the information for you, and we’ve put it into a color quiz. We wanted to make it easy for business owners to choose colors when they’re updating their brand, sending out swag, building their websites, and creating email marketing campaigns. Even if your website and company already have a definitive color, you can still benefit from principles of color theory with other campaigns.
Take the Grasshopper Color Quiz to find out what colors are right for your brand. >>
Emma Siemasko is the Founder of Frog2Prince and a Content Marketing Specialist at Grasshopper, the entrepreneur’s phone system. Grasshopper makes getting a virtual phone system easy and fun. You can follow Emma (@EmmaFayeS) on Twitter by clicking here.