Thursday May 15, 2014 by Kristen Craft & Chris Lavigne - Wistia
Videos can make a huge impact on the success of your company, and they don’t have to break the bank. One of the best ways to get a professional-looking outcome is to shoot in a studio space, where you can optimize the look and sound quality of your video. But most companies don’t have access to a video studio. Not to worry! You can create one in almost any random room with a few supplies and a little bit of elbow grease:
The most important thing to keep in mind, when planning your shooting space, is that you want to allow the message to trump all else. Keep your shooting space basic. The goal is to eliminate all distractions--shadows, background noise, tacky plants in the background--so that the audience can focus on what you’re telling them. Last, you should try for a repeatable set-up: ideally, you want to be able to use your DIY studio again and again. Like blogging, video isn’t something you do once and then are finished with forever. It’s something you should be doing regularly, in order to develop and foster long-term relationships with your audience members.
Kristen Craft is Director of Partnerships and Chris Lavigne makes amazing videos at Wistia. You can find additional video tips on their Learning Center blog located here. You can also follow Kristen (thecrafty) & Chris (@crlvideo) on Twitter.