WebInnoMobile Recap - directr Wins the Audience Award!

Tuesday Dec 4, 2012 by Keith Cline - Founder, VentureFizz

The Royal Sonesta Cambridge Hotel was buzzing last night with a groundbreaking joint event between two of the better-known startup communities in Boston – The Web Innovators Group and Mobile Monday.  The two factions combined throughout the course of the evening to form WebInnoMobile, a showcase for seed-stage startups eager to leverage mobile technology in today’s workplace.

Recently, the Boston tech scene was privileged to see both groups blossom into respective niche communities where entrepreneurs come together to pitch, hear and demonstrate their latest ventures to spectators.

For the first time, a cast of “mobile first” startups headlined the event and presented a sequence of demonstrations in front of a crowd of several hundred like-minded entrepreneurs.  Among the featured startups was Fancred - A personalized sports fan application designed to streamline sports content for the end user, Mobee – A rewards-based application for reviewing local businesses and directr – A simplified point and shoot video application.

directr won the night and stole the hearts of those in attendance by sweeping fifty-five percent of the live audience vote after each team gave their presentation.

The concept behind directr is simple enough - Home video meets Hollywood.  Users are provided predesigned film storyboards modeled after professional filmmakers to create short movies centered on daily life events.  The catch? It’s all done from your mobile phone and it’s all being done right in front of you.  From storyboarding to shooting footage to editing a short film - it’s all done seamlessly in real time and in a matter of minutes.

Max Goldman, Co-Founder at directr, was able to express the directr concept masterfully to the captive audience. Subsequently, the room rippled with enthusiasm.

During one point of the presentation, the directr staff wheeled out a Thanksgiving turkey to help re-enact a holiday scene for their makeshift short film to which Goldman jokingly quipped, “That was my favorite part.”

What Goldman was hinting at is the opportunity WebInnoMobile presents to early-stage startups.  For him it’s about seeing, “how it all plays out in front of a big audience.”

Many stayed long after the final presentation to browse through the lineup of “side dish” demonstrations from mobile innovators that included Bare Tree Media – A mobile entertainment solution for brands, Spogo - A live sports prediction application, Thumbs Up - A Real-time TV rating application and TheO, by Physical Apps, which was likely the most innovative of the group.  TheO featured a soft-foam ball designed to hold a smart phone in place while using an application to actively play, learn or exercise at the same time.

2012 is now in the books with WebInnoMobile capping what has been another stellar year for the Boston startup scene.  If last night’s unprecedented gathering is any indication of things to come, then the meeting of two distinct but similar communities has setup the region to continue its resurgence headed into next year.

As long as opportunity knocks and an audience waits for entrepreneurs like Max Goldman, expect to see more events like WebInnoMobile in the future. 


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