The Royal Sonesta Cambridge Hotel was buzzing last night
with a groundbreaking joint event between two of the better-known startup
communities in Boston – The Web Innovators Group and Mobile Monday. The two factions combined throughout the
course of the evening to form WebInnoMobile, a showcase for seed-stage startups
eager to leverage mobile technology in today’s workplace.
Recently, the Boston tech scene was privileged to see both
groups blossom into respective niche communities where entrepreneurs come
together to pitch, hear and demonstrate their latest ventures to spectators.
For the first time, a cast of “mobile first” startups
headlined the event and presented a sequence of demonstrations in front of a
crowd of several hundred like-minded entrepreneurs. Among the featured startups was Fancred - A
personalized sports fan application designed to streamline sports content for
the end user, Mobee – A rewards-based application for reviewing local
businesses and directr – A simplified point and shoot video application.
directr won the night and stole the hearts of those in
attendance by sweeping fifty-five percent of the live audience vote after each
team gave their presentation.
The concept behind directr is simple enough - Home video
meets Hollywood. Users are provided
predesigned film storyboards modeled after professional filmmakers to create
short movies centered on daily life events.
The catch? It’s all done from your mobile phone and it’s all being done
right in front of you. From storyboarding
to shooting footage to editing a short film - it’s all done seamlessly in real
time and in a matter of minutes.
Max Goldman, Co-Founder at directr, was able to express the
directr concept masterfully to the captive audience. Subsequently, the room rippled
During one point of the presentation, the directr staff
wheeled out a Thanksgiving turkey to help re-enact a holiday scene for their
makeshift short film to which Goldman jokingly quipped, “That was my favorite
What Goldman was hinting at is the opportunity WebInnoMobile
presents to early-stage startups. For
him it’s about seeing, “how it all plays out in front of a big audience.”
Many stayed long after the final presentation to browse
through the lineup of “side dish” demonstrations from mobile innovators that
included Bare Tree Media – A mobile entertainment solution for brands, Spogo -
A live sports prediction application, Thumbs Up - A Real-time TV rating
application and TheO, by Physical Apps, which was likely the most innovative of
the group. TheO featured a soft-foam
ball designed to hold a smart phone in place while using an application to
actively play, learn or exercise at the same time.
2012 is now in the books with WebInnoMobile capping what has
been another stellar year for the Boston startup scene. If last night’s unprecedented gathering is
any indication of things to come, then the meeting of two distinct but similar
communities has setup the region to continue its resurgence headed into next
As long as opportunity knocks and an audience waits for entrepreneurs
like Max Goldman, expect to see more events like WebInnoMobile in the