Wayfair.com, the Boston-based online shopping innovator, announced today that it is launching a new feature called Inspiration Gallery. Marrying interior design photography to the site's large collection of home decór and furniture, Inspiration Gallery allows shoppers to peruse various images of home design AND purchase the items featured in each photo.
Being unveiled in beta, Inspiration Gallery is described in Wayfair.com's press release as a collection of "thousands of high resolution images from professional designers and architects [that] offers accessible decorating ideas and solutions for every room of the house." Integrated with Wayfair's vast catalogue of home/design goods, the new feature combines buying power with the type of design/architectural photo sharing made popular on sites such as Pinterest and Houzz.
Niraj Shah, Wayfair.com's co-founder and CEO, said in the press release, “We believe the Inspiration Gallery will transform the way people shop for their homes as they discover how easy it can be to achieve the home decorating looks they love – all in one place.”
Wayfair, which has the largest selection of home goods available online, is tapping into industry trends of DIY home design.
"While there are many resources available for inspiration in interior design, the process of finding furniture and décor items to create specific looks has never been easy,” said Shah. “With an unparalleled selection of more than 5 million products for the home, we know we can help people find exactly what they are looking for," he added, "the perfect product at the right price."
The ability to shop for home design elements through "inspirational images" is made possible by Wayfair's proprietary technology integration.The Inspiration Gallery is growing daily, as new designs and photos are being made available on the site. Within the next few months, Wayfair.com plans to add thousands more images as well as some more enhanced features to Inspiration Gallery.
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.