It's time for another addition of "Video Flashback Friday". Last week, we broke down a HubSpot oldie, today, we are going to open the vault to look at one of RunKeeper's recruitment/marketing videos. Of all the local startups, RunKeeper may have the best collection of old videos floating around on YouTube.
Take a glance at their YouTube page, and you may be surprised to see some big time Boston innovation ecosystem PLAYERS, who once worked at/with RunKeeper, pop up. Yes, that is Intelligent.ly's Sarah Hodges on RunKeeper TV; yes, Boundless-guy and new Venrock VC Aaron White pops up as the Android version of "RunKeeper Man".
Who is RunKeeper Man, you ask. Here you go:
Delorean Ranking (Time Machine Status) - Doc Brown Before He Hit His Head
There is not a ton of old school flavor in this vid. The only window into the past is the version of RunKeeper that RK Man is sporting. The app has come a long way since the days of the black heavy UI/UX. Now, the lighter blue/hints of lime green UX has a much broader appeal.
If you check out some of the other videos, you'll notice a lot of talk about Vibram 5 Fingers, which don't seem to have as much buzz as they once did. Check out A. White/Android Man running the Boston Marathon in his Vibram kicks for a glimpse into what may be a passed running trend:
Creative Awesomeness - Tom Boates Everybody
Kudos to RunKeeper's design guru for the Indiana Jones graphics/vibe of this video. Boates, who also DJ's at various spot around Boston, is the creative genius behind a ton of RunKeeper's funnest features. His design chops are on serious display in this video; however, his work, and sense of humor, really shine in RunKeeper's April Fool's spot for RunKeeper iPad. You can't beat the tongue-in-cheek, "Whoever designed RunKeeper has an obsession with small fonts."
Performance - Gregory Peck as Atticus Finch
Jake Cacciapaglia, RunKeeper's Head of Platform Development, masters the art of subtle and controlled acting in this spot. Not sure if he went to James Lipton's Actor's Studio, but he has "Method Acting" down to a science in this bit.
The workout scenes alone give a glimpse into the daily training regimen of the truly "Epic Man".
Culture Past/Present - Blue Man Group!
All of the RunKeeper videos, especially the RunKeeper Man hijinks, reveal just how much fun the crew at RunKeeper has working on one of the most successful mobile apps to come out of Boston. Everyone who has worked or currently works at RunKeeper agrees that the company is one of THE BEST places to work in town.
Not only do you get to work with some of the best mobile folks in the industry, Boates, Cacciapaglia, Jason Jacobs, Joe Bondi, et al., but there is no place in town that gets sh*t done and knows how to chill out like the RunKeeper squad.
RunKeeper may be one of the best companies for work/life balance in the entire country.
***We have a ton of future videos tee'd up to break down, but if you have a favorite, or know of one that may be hard to find, don't be afraid to drop a tip (anonymous even) to firstname.lastname@example.org.***
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.